I worked for 12 years as a copywriter for various agencies including M&C Saatchi, before opening my own creative boutique called Eureka Advertising in Dubai. I have recently published a book on business thinking called Eightstorm: 8-Step Brainstorming for Innovative Managers (available on www.amazon.com). Although written for a western audience, Eightstorm is fast turning popular with Japanese businessmen. (very surprising)Kishore Dharmarajan
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Comment: Someone has said that the next revolutions won't happen on the streets or the podium. It's going to happen on Facebook. How true it feels, after reading this excellent article.
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I was almost in tears yesterday.
After a long meeting with a group of bankers, who simply couldn't finalise on a name for their new brand loyalty program, I was asking to myself, 'Why...
