Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show "Lie To Me" has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others.
Updated Sat Dec 31, 2011
Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.
Updated Mon Oct 31, 2011
Why Neuromusic Will Never Be As Catchy As Katy Perry Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you'll understand why experts think the pop charts will remain mindless for decades to come.
Updated Thu Jul 28, 2011
Inside Pandora's New Social Music Mind-Meld Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends' song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.
Updated Fri Jul 15, 2011
How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.
Updated Thu Jul 14, 2011
Analyzing The Faces Of Republican Candidates Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic's Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can't.
Updated Thu Jul 14, 2011
Face The Nation: How Sensory Logic Sees Secrets In Candidates' Mugs The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.
Updated Wed May 18, 2011
This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D While the concept of personal branding has taken off, corporate branding seems to go in and out of favor. Economic cycles may
have a lot to do with that. With the growth of the Internet and social
technology tools, personal branding opportunities and activity have
exploded. On the other hand, in some ways, the arc of Web 1.0 to 2.0+ (not
to mention this current economy) has seduced many marketers into being focused on tactics at the expense of strategy including branding.
Updated Mon Mar 21, 2011
Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars One thing you aren't likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: "I'd like to thank my neuroscience partners who helped us enhance the film's script, characters, and scenes." It's not that far-fetched, though.
Updated Thu Mar 10, 2011
How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign.
Wed Nov 3, 2010
Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts Memo To: Jeff Bezos, Founder and CEO of Amazon.comMemo From: Fast Company Marketing Roundtable AdvisorsRE: Amazon Basics branding
Posted Mon Sep 28, 2009
Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis This is the marketer's and researcher's dream.
Reconciling the natural tensions that challenge and befuddle brand planning:
Posted Fri Sep 18, 2009
Does Branding Pay Off for Colleges? Harvard Thinks So. It has taken a while for branding to seep into the world of higher education. Traditionally universities and colleges have not been staffed by professional marketers. There has been a revulsion toward the concept of Customers, in favor of Students. Education has been the mission; it was never about the Bottom Line.
Posted Thu Sep 17, 2009
