Ken Schneider

Profile Tags

Educational History

• Western Maryland College, Bachelor’s degree, 1982.
  

Professional History:

• Vice President, Dana Fragrances
• Vice President, Dana Fragrances

Bio

I am a focused, confident, and top-performing professional with 15 years leadership experience in directing marketing and sales strategies of branded products. I am known for driving market share, revenue, growth, and for the ability to create and articulate corporate vision and move direct and indirect reports to embrace it. I have Impeccable ethics and integrity and am a perfect upgrade to any talent pool. ...

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Bio

I am a focused, confident, and top-performing professional with 15 years leadership experience in directing marketing and sales strategies of branded products. I am known for driving market share, revenue, growth, and for the ability to create and articulate corporate vision and move direct and indirect reports to embrace it. I have Impeccable ethics and integrity and am a perfect upgrade to any talent pool. I am married with 2 lovely daughters, I volunteer time at a youth rowing team and community organizations and when I can I squeeze in a round of golf.    

Personal slogan or motto

There is only one thing that makes a dream impossible to achieve: the fear of failure.

Areas of expertise

Consumer Products Marketing and Sales

Public Profile

http://www.fastcompany.com/user/ken-schneider

Professional History

Vice President, Dana Fragrances

Private, 51-100 employees, Consumer Packaged Goods industry

A hands-on leader, with an entrepreneurial-ownership attitude, who believes remarkable marketing leaders:

·       Compile relevant consumer information that powerfully enables the company to control its destiny

·       Create personalized brands, rather than “off the rack” strategies, requiring a new marketing approach.

Develop brands that communicate beyond the product’s utility by focusing on consumer’s perceptions.

Vice President, Dana Fragrances

Private, 21-50 employees, Consumer Packaged Goods industry

A hands-on leader, with an entrepreneurial-ownership attitude, who believes remarkable marketing leaders:

• Compile relevant consumer information that powerfully enables the company to control its destiny

• Create personalized brands, rather than “off the rack” strategies, requiring a new marketing approach.

• Develop brands that communicate beyond the product’s utility by focusing on consumer’s perceptions.

Educational History

Western Maryland College, Maryland, United States
Bachelor’s degree, 1982.
Areas of study: Political Science

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