Katherine Wintsch is the founder of The Mom Complex. As a mother of two and award-winning strategic planner at one of the nation’s leading advertising agencies, Katherine’s two worlds collided when she discovered that 3 out of 4 moms say marketers have no idea what it’s like to be a mother. In an effort to change this, Katherine envisioned and pioneered a new global division of The Martin Agency called The Mom Complex.
Utilizing cutting-edge research methodologies, The Mom Complex is now making it easier for companies around the world to develop products, services and advertising for the way moms really live. The result is better relationships with their core consumers and bigger, bottom-line growth.
Prior to launching The Mom Complex, Katherine served as a Senior Vice President and Group Planning Director at The Martin Agency where she ran the strategic planning efforts for the world’s largest marketer to moms, Walmart.
Katherine has been featured in The New York Times, The Wall Street Journal, Mintel’s annual “Marketing to Moms” report, Forbes, Inc., The Huffington Post and on The Today Show.
Katherine lives in Richmond, Virginia, with her husband and two children.