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Member Since 6/26/08 | Last Update 2/13/09

Karrie Sullivan

Director
Navistar
United States

Profile Tags

Educational History

  • Bowling Green State University, Bachelor’s degree, 1992.
  • University of Phoenix, Online, MBA, 2006.

Professional History:

  • Director, Navistar

Bio

Marketing guru with automotive, financial services, internet, and professional consulting experience.  I specialize in brand development, strategy, CRM, and channel development. I live in the Chicago suburbs with my family and like to travel, SCUBA dive, read, hike, bike, swim, spend time with our children, cook, entertain, and dig in my garden.

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Bio

Marketing guru with automotive, financial services, internet, and professional consulting experience.  I specialize in brand development, strategy, CRM, and channel development. I live in the Chicago suburbs with my family and like to travel, SCUBA dive, read, hike, bike, swim, spend time with our children, cook, entertain, and dig in my garden.

Personal slogan or motto

Innovation doesn't come easy. Question everything in the name of positive change - or at least making things better...

Areas of expertise

Marketing, Branding, CRM, Strategy, Bridging business and technology, channel marketing, channel sales, channel development.

Personal Website/Blog URL

http://twitter.com/karriesully

Public Profile

http://www.fastcompany.com/user/karrie-sullivan

Professional History

Director, Navistar

Public, 5000+ employees, Automotive industry

All things marketing for our captive financial institution.

Educational History

Bowling Green State University, Ohio, United States
Bachelor’s degree, 1992.
Areas of study: Interpersonal and Public Communications International Relations: Spanish, Japanese, Chinese

University of Phoenix, Online, Arizona, United States
MBA, 2006.
Areas of study: Business Administration

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Karrie's Recent ContentRSS Feed

Blog Post Comment
Comment: Mr. Porter certainly has his work cut out for him. Microsoft's "everything to everyone" approach to...
Member Blog | 0 recommendations | August 17, 2008 4:22 pm
I was asked recently by a small business owner whether it would be smart of her to use Facebook to market...
Fast Talk | August 11, 2008 9:52 pm
A. I wonder whether we're asking the right question. Personel costs are typically a very small portion of any company's balance sheet thus have only a small affect on the bottom line when...