About Karma Martell Karma Martell is president and founder of KarmaCom Inc., a New York-based agency with a concentration on interactive marketing communications, business development, branding and marketing public relations. With over twenty years of experience in both business to business and business to consumer marketing, Ms. Martell has served private and public entities in major categories such as apparel, chemicals, education, entertainment, food, financial services, healthcare, travel, retail, telecommunications, and dot coms. Since KarmaCom’s inception in 1997, Ms. Martell has thrived on blending new thinking, new technologies and highly creative marketing strategies to produce work that not only gets attention, but produces bottom line results. KarmaCom’s diverse project portfolio has included cross-media cross-continent branding and business development for a celebrity chef and his product line; the creation and execution of a comprehensive drive-to-web PR and online marketing strategy for a national non-profit, the branding and marketing of a northeast business school, and co-execution of the first all-blog branded travel contest/advertising campaign for a social media marketing company. In her first project under KarmaCom, Ms. Martell planned, developed and promoted the first (and largest) interactive regional tourism Web portal in the U. S., along with a comprehensive marketing and PR strategy for the region. The web portal reached one million unique visitors within three months of launch without conventional advertising. KarmaCom’s Good Karma Marketing and Promotion Strategies encourage companies, brands and celebrities to engage their customers and prospects in a way that is meaningful, innovative and uplifting. Corporations, organizations and brands Ms. Martell has served include: American Dairy Association, Blue Coast Financial Group, Charlie Palmer, Chef Ashbell, D’Agostino Supermarkets, Eritmo.com (Universal Music), Ford Motors, Kaneka America, Mistic Beverages, PPR SA, Metropolitan College of New York, Miracle-Gro, New Jersey Institute of Technology, The ABC-affiliated Expat Show, Vermont Tourism, and many others. Ms. Martell’s strategies on interactive marketing and PR have been cited by Bulldog Reporter, The Brooklyn Progress, MCAI, NY Enterprise Report, PR Newswire and others. Karma Martell is a sought-after business-to-business speaker and has served as a keynote speaker or seminar leader for The American Business Women’s Association, The Brooklyn Chamber of Commerce, ITAC (The Industrial Technology Assistance Corporation), The New York Enterprise Report, SIGGRAPH (part of the Association of Computing Machinery), and others. Topics include Web 2.0 and the future of user-generated and social media, Branding and Marketing Strategies. Martell also serves as senior marketing advisor to the Brooklyn Chamber of Commerce.
Creating Good Karma Marketing Synergies Across Media
http://www.fastcompany.com/user/karma-martell
President, KarmaCom Inc
Private, 21-50 employees, Marketing / PR / Advertising industry
