After handling the PR for an Inc 500 company for several years Karla Jo Helms was ready to launch out on her own allowing her to bring her unique take on the world of PR to businesses both large and small. “Public Relations is a powerful tool that can garner wide acceptance and delve into arenas that marketing cannot touch,” says Karla Jo, PR Strategist and JoTo Extreme PR CEO. Helms got her start creating and implementing PR Strategies for entrepreneurs, which helped her develop a keen eye for how to hone in on the best use of PR and technology to increase the Return On Investment of one’s marketing dollars. Her theory on how attaining critical mass by utilizing all areas of PR and Marketing in today's world allows her to put together complete strategies for clients that attain measurable results. A background in sales, business management and media relations has given her the well-rounded understanding of how to harness the power of PR to communicate to diverse groups of people...the end result being a wider sphere of influence and the invaluable commodity of goodwill garnered on a broad basis for her clients.
Increasing and Maintaining Your Market Share with effective Public Relations
http://www.fastcompany.com/user/karla-jo-helms
CEO, JoTo Extreme PR
Private, 21-50 employees, Marketing / PR / Advertising industry
