Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is… I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, iPhone apps and other alternative platforms to their loyal customers as much as they could.
Posted Fri Aug 14, 2009
Big Brands, Lil' Apps Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a little easier for their devoted followers.
Posted Thu Aug 13, 2009
Why I Like Red Meat and Potatoes Marketing I actually don't like red meat that much, but I do love Omaha Steaks. I like them for the food--specifically the sole stuffed with crab--but I like them even more for their extremely smart email marketing.
I know, I know: we all like to grouse about email being dead. But for those who really understand how to work the email channel, it's very much alive and well and probably making them some real money.
Posted Tue Aug 11, 2009
Three Inspired Social Media Profiles You've read the big social media blogs, followed the pundits' advice and tweaked your social media profile to your heart's content. Make your social media presence even more engaging with ideas from these 3 inspired social media profiles:Colonel Tribunefacebook.com/coloneltribunetwitter.com/coloneltribune
Posted Mon Aug 10, 2009
