RSS

0 Professional Recommendations

Member Since 5/4/08

Jeffrey Marchand

Owner / Partner
Priority:Media Corp.
Canada

Profile Tags

Educational History

  • University Of Windsor, Some college.

Professional History:

  • Owner / Partner, Priority:Media Corp.
  • General Manager, Starcom Worldwide

Bio

I recently left the multi-national media advertising business after 15 years with Leo Burnett / Starcom Worldwide.  I left my post as SVP, GM to start a media consultancy in Toronto.  My mission is to encourage marketing departments to engage in the media area of their advertising business. 

See Full Profile

Bio

I recently left the multi-national media advertising business after 15 years with Leo Burnett / Starcom Worldwide.  I left my post as SVP, GM to start a media consultancy in Toronto.  My mission is to encourage marketing departments to engage in the media area of their advertising business. Most large marketers spend millions and millions of dollars on advertising yet devote little to no internal resources to ensuring it's efficacy.  I allow them to access to a senior and passionate media advertising professional on a short to long term basis, at a fraction of the cost of a permanent staffer. It's all about protecting and enhancing their ad investments and agency relationships, and realizing the value in making media a higher priority within the organization.

Personal slogan or motto

Always thinking

Areas of expertise

Media planning and buying, communication planning

Public Profile

http://www.fastcompany.com/user/jeffrey-marchand

Professional History

Owner / Partner, Priority:Media Corp.

Private, Sole Proprietor employees, Marketing / PR / Advertising industry

Principal - New Business development.  My job as the sole employee is to convince marketing departments that media matters.  That spending time in the media function can pay back.

 

Check out my website. 

General Manager, Starcom Worldwide

Public, 101-500 employees, Marketing / PR / Advertising industry

SVP, GM - Day to day management of 20+ clients, 65 staff, P&L, and business management of the Toronto office. Our global headquarters was in Chicago.

Educational History

University Of Windsor, Canada
Some college.
Areas of study: Economics

Close

Jeffrey's Recent ContentRSS Feed

Article Comment
Comment: Should be a must read for most marketing types
Big Idea Comment
Comment: Absolutely. Never before have kids been able to dig-in (war analogy) to their little laboratories with...