Boots on the Ground: Timberland CEO's View of Haiti, Wyclef Jean, Disaster-Inspired Innovation Timberland CEO Jeff Swartz on adapting a mission in a time of crisis--and growing innovation from disaster.
Mon Feb 1, 2010
Engaging Your Employees with Emotional Benefits In a values-driven company, it's relatively easy to engage employees: they sign up and show up for our annual global service days, use their Path of Service benefit (paid time off to volunteer) and are actively involved in community-based impact and awareness programs. We don't have to mandate civic engagement or force them to act on issues they care about--whether by nature or self-selection or, some might suggest, drinking too much of our Kool-Aid--employees here just "get it."
Posted Fri Jul 17, 2009
The Hard Work of Collaborative Solutions In business school, everyone wanted to be the CEO--you know, the infallible one in the suit, with years of experience and wisdom, the one with all the answers.
What a bogus model. Turns out, the best leaders are the ones with the questions, the ones capable of forging collaborative networks.
Posted Thu Jul 16, 2009
From Counting Carbs to Counting Carbon We all know what a nutrition label looks like, what calories are, how to decipher a list of ingredients. The labels are standardized and regulated by governments, and serve consumers seeking to make thoughtful choices about their consumption. Why doesn't the same thinking apply to fashion purchases?
Posted Wed Jul 15, 2009
Responsible Consumerism and The Challenge of Real World Brand Building In an economy as whacked out as this one is globally, the tired "customer is king" adage is actually a wicked understatement. Consumers have seemingly infinite choices from good brands--many of them desperate to move the merchandise to generate cash and survive. In an unforgiving marketplace like the one we are enduring, brands better build products and services around real, differentiated and defensible insights. "Here's what I hope you want to buy" is a merchandising strategy for failure.
Posted Tue Jul 14, 2009
Building the Right Model for Business in China How Timberland CEO Jeff Swartz balances the demands of the marketplace with the demands of the civic square.
Posted Mon Jul 13, 2009
