Jeff Martin was part of a team that instituted GPS technology across multiple Fortune 100 companies. The end result gave field workers turn-by-turn directions and management an easy, efficient overview of their fleets. This process was soon adopted as standard practice industry-wide. And lo and behold, untold amounts of fuel were saved, emissions spared and traffic lessened.
Inspired by this success, and several others in industries ranging from health care to insurance to technology, he founded Collective Genius.