Jeff Kershner of DealerRefresh gained renown as a top performing Mercedes-Benz Internet Sales Pro who launched a blog before any other industry personality had a clue as to what it was. For years, now, this hard-nosed sales superstar and devout family man has boasted one of the most effective online destinations for pertinent industry information and reviews. His entries are usually raw with essential knowledge, and his perspective is always timely since he is indeed retailing automobiles and using online marketing approaches and tools each day. Practical advice has no better launching pad, and if you have not made your way to the Dealer Refresh blog before, then scurry as soon as time permits. You have already missed far too many of the most candid opinions in the industry - and the last thing any effective Automotive Internet Marketing PROFESSIONAL can afford to be is old news!
Never bite off more than you can chew but always order the appetizer.
http://www.fastcompany.com/user/jeff-kershner
Consultant, DealerRefresh
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