Jamey Boiter
Owner / Partner, BOLTgroup
charlotte, NC
Jamey Boiter thought he'd be an architect when he started college - until he took his first graphic design course.
"I was intrigued by the ability to communicate a concept graphically or visually that you can't always do verbally," he says. "You can do it in a way that portrays the passion or truths that are really behind the concept - whether it's a company or a product or even a person. When you look at some of the iconic work done in the mid 20th century by some of the great graphic designers - Rand, Bass, Chermayeff, Vignelli, Olins, Golden, Glaser - you see how well they were communicating a thought. It felt like something I had to do. That's where my passion comes from, and my desire to find the compelling truths in a brand and communicate them."
Jamey is a nationally recognized brand strategist and practitioner. As BOLTgroup's brand principal, he leads all brand innovation, strategy, and graphic design teams. He has been involved in award-winning strategic brand development and design innovation programs with world-class brands such as Kobalt Tools, Coca-Cola, Kraft, IZOD, Nat Nast, and AirDye, to name a few, and has been a featured speaker at national conferences and college campuses on the subject of brand innovation, strategy and design.
From his more than two decades at BOLTgroup, he's especially proud of his work for Kobalt Tools, creating a brand that had immediate appeal to consumers. For the luxury clothier Nat Nast, he and colleagues built the brand by using stories to communicate a lifestyle to consumers. Recently, he's led the brand development and deployment of a revolutionary sustainable technology - AirDye - a dyeing and decoration process for synthetic fabrics that uses no water.
But he says every project is meaningful to him. "I'm extremely proud of all the work my designers do every day."
Jamey attended Clemson University and received a Bachelor of Fine Arts degree in Design from East Carolina University. When not thinking about brand and design, or collecting toys, or writing a brand blog for Fast Company, he's working on the house and spending time with his family, their cat Maggie, and Max, their Springer Spaniel.
Jamey's News Feed
Advice to BP: Forget Your Brand Image and Concentrate on Your Brand's Soul Jamey Boiter thinks BP should change its name again: From "beyond petroleum" to "better pray."
Posted Thu May 6, 2010
TOMS Shoes Teaches Consumer Empathy With a Day Spent Barefoot The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.
Posted Thu Apr 15, 2010
Can Bank Brands Ever Earn Back Our Trust? Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.
Posted Tue Mar 23, 2010
Logos Get Lost in the Supermarket, Here's Why With consumer focus shifting towards lines like Walmart's Great Value brand, Jamey Boiter wonders if the days of bright, colorful, attractive logos might be numbered.
Posted Thu Mar 11, 2010
Can Brands Launch Sustainable Campaigns Without Being Accused of Greenwashing? Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.
Posted Fri Feb 26, 2010
