Jamey Boiter thought he'd be an architect when he started college - until he took his first graphic design course.
"I was intrigued by the ability to communicate a concept graphically or visually that you can't always do verbally," he says. "You can do it in a way that portrays the passion or truths that are really behind the concept - whether it's a company or a product or even a person. When you look at some of the iconic work done in the mid 20th century by some of the great graphic designers - Rand, Bass, Chermayeff, Vignelli, Olins, Golden, Glaser - you see how well they were communicating a thought. It felt like something I had to do. That's where my passion comes from, and my desire to find the compelling truths in a brand and communicate them."
Jamey is a nationally recognized brand strategist and practitioner. As BOLTgroup's brand principal, he leads all brand innovation, strategy, and graphic design teams. He has been involved in award-winning strategic brand development and design innovation programs with world-class brands such as Kobalt Tools, Coca-Cola, Kraft, IZOD, Nat Nast, and AirDye, to name a few, and has been a featured speaker at national conferences and college campuses on the subject of brand innovation, strategy and design.
From his more than two decades at BOLTgroup, he's especially proud of his work for Kobalt Tools, creating a brand that had immediate appeal to consumers. For the luxury clothier Nat Nast, he and colleagues built the brand by using stories to communicate a lifestyle to consumers. Recently, he's led the brand development and deployment of a revolutionary sustainable technology - AirDye - a dyeing and decoration process for synthetic fabrics that uses no water.
But he says every project is meaningful to him. "I'm extremely proud of all the work my designers do every day."
Jamey attended Clemson University and received a Bachelor of Fine Arts degree in Design from East Carolina University. When not thinking about brand and design, or collecting toys, or writing a brand blog for Fast Company, he's working on the house and spending time with his family, their cat Maggie, and Max, their Springer Spaniel.
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