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James Andrews

CEO, Social People
Atlanta, GA
I spend my time at the epicenter of where digital/social content, conversations and culture all converge. As the founder of Social People I advise clients on how to tell stories and engage their customers via the use of online/mobile tools and the social web. You can find me between Atlanta and our LA offices. Our clients span media/entertainment (The Grammy's, LionsGate) auto (Lexus), Healthcare (The California Endowment) and celebrity (Jane Fonda).

James's News Feed

Changing a Company Mindset by Inspiring Employees Through Graffiti Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project. Fri Sep 3, 2010
Three Game Changing Tools That Will Transform Education I'm blessed with the opportunity to send my children to a private school that uses both the community and many of the creative and technological tools possible to educate. There is no resource they are not afraid to use and I love them for it. I've seen them ask a parent with DJ skills to teach music curation or deploy an Iranian Grandparent to further explore the conflict in that region. The school my children attend has everything they need to be successful through leadership that thinks beyond limits or boundaries. Wed Apr 21, 2010
How Jane Fonda Became the Face of the Aging Adult Social Media World Over the past year I was introduced to Jane Fonda and have become known as her "tech guy" (a funny term she referred to me as on NBC's Today Show). Posted Thu Sep 3, 2009
Socially Networked Content: Why TV & Film Need Social Media Socially Networked Content: How the best TV shows in the future will be measured by how many viewers are telling stories. Posted Wed Sep 2, 2009
Finding Your Social Media Curators: 11 People Who Could Make Your Twitter Experience More Interesting One of the most redeeming qualities of the social media landscape revolves around the unique ability microblogging (eg. Posted Mon Aug 31, 2009
Innovation: The Digital Prophecy Of DJ Jazzy Jeff Posted Wed Oct 10, 2007

History

Member for
4 years 9 weeks