Your Website Will Work Better When You Realize It's Not Your Website Many website owners stubbornly believe they know the correct way to navigate their own website, when the vast majority of their visitors are telling them otherwise. If not for your visitors, that website would have no reason to exist--and if they can't navigate it, they surely won't buy what you're selling.
Updated Wed Feb 22, 2012
Marketing Lessons From An Accidental Con Man All business advantage is founded on some anomaly--a unique set of experiences that makes you better than anyone else at a particular skill, a new business model, a pool of talent others overlooked, a patent that sets you apart. But it’s not enough to describe the difference--you need "Reason Why Marketing."
Updated Fri Feb 3, 2012
Four Awesome Marketing Vehicles You Probably Take For Granted The astounding pace of innovation is partly what numbs us to the potential of online marketing vehicles. Why should I bother optimizing a Facebook presence when Google Plus is the new, hot thing? Will Groupon succeed, or be succeeded by something smarter and more powerful? This sort of thinking is understandable, but not particularly helpful, so here's a road map to get started.
Updated Mon Dec 19, 2011
Gratitude As A Business Strategy Almost everyone suffers from Gratitude Deficit Disorder. We want to know that we matter, that our efforts make the world a better place. And so do your customers, vendors, coworkers, employees, friends, and family. So make an action plan: what have they done that you're truly thankful for, and how can you communicate your appreciation between now and the end of the year?
Updated Thu Dec 15, 2011
How Your Dog Can Teach You To Speak To Your Audience After many failed, comical months spent teaching my dog to obey simple commands, I finally realized it wasn't working because I was trying to teach her English. Instead, I should have been speaking Dog all along. When it comes to marketing your brand, there's a lot you can learn from Fido.
Updated Thu Dec 8, 2011
3 Marketing Insights From My First Driving Lesson Marketing and operating a manual transmission are both about balancing momentum and leverage. Movement and power. Opportunity and risk.
Updated Mon Nov 28, 2011
How Hitchhiking Made Me A Better Marketer Here in South Africa, my family and I are getting used to relying on the kindness of strangers. With no car (yet), no contacts, and frequently no clue, we’ve gone from reluctantly accepting assistance to actively sticking our thumbs out. In so doing, I’ve discovered a few things about human nature that make me a smarter marketer.
Updated Mon Nov 21, 2011
5 Ways To Build Engagement Using Positive Feedback On Your Company's Website My son and I accidentally climbed a mountain recently; we had meant only to walk up a little way, but two hours later, we were at the top. We couldn’t stop climbing because of all the immediate positive feedback. As a business, the most desired action on your website is your summit. How can you entice prospects to climb to the top?
Updated Fri Nov 4, 2011
Chi Marketing: Why Marketing Doesn't Have to Be Hard Inside-out improvement, also known as Chi Marketing, doesn’t begin with a laundry list of possible tactics to improve traffic and conversion. It doesn’t focus on results at all, at least not at first. Rather, Chi Marketing looks at your core form first, so that all the peripheral marketing tactics flow naturally from that core.
Updated Thu Aug 11, 2011
How To Market Like A Horse Whisperer What can online marketers learn from a horse whisperer? How is your Web site like an airport in a foreign country? And what's the relationship between alternate side of the street parking in Manhattan and a pasture in rural Virginia?
Updated Tue Jul 5, 2011
What You Can Learn From a Pooping Sloth Stella is a sloth living in a rainforest in Costa Rica, and she's one of the laziest creatures on earth, spending all day on a tree limb, languidly chewing leaves and twigs. Stella's not exactly Fast Company. But she's still got a trick or two to teach most businesses...
Updated Fri Mar 25, 2011
How to Write a "Cut Through the Clutter" Paid Search Ad Paid search is the most competitive advertising platform on the planet. All your competitors are there, shouting the same things louder and louder in an attempt to attract prospects. If you want to win, you need a different approach.
Updated Mon Feb 7, 2011
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