With over 25 years of advertising and branding experience, I have found my "specialty" to be integrating client hopes with consumer empathy to develop work that gets tangible, real world results. Although my portfolio includes award-winning work for major brands, like Pepsi, AT&T, John Hancock, Unilever, Bostitch, Logitech, and Virgin, I am AT LEAST as proud of the business-building help I've also provided to small start-ups, local companies, and non-profit causes, like the Big Sister Association and the American Red Cross. My personal interests are wide-ranging, from history, architecture, dogs, design, and radio to renewable energy, classic cartoons, great writing, and cars. My business interests, on the other hand, focus on using my advertising and marketing skills to help good companies tell their stories and grow their businesses. In business, few things feel as good as seeing your clients succeed and knowing you played a hand in making that happen.
It's okay to fear flying higher, but do it anyway.
http://www.fastcompany.com/user/greg-robertson
Owner / Partner, PowerFlite Communications
Private, Marketing / PR / Advertising industryAs the founding Principal and Chief Creative Officer of PowerFlite, I lead (and sometimes follow) a group of highly-talented advertising and branding pros in developing smart, concept-driven advertising, graphic design, naming, web, and brand ignition strategies.
We work across all media today, with recent efforts gong toward organizations such as Blue Cross Blue Shield, BIC, Bostitich, Clearblue Easy, GE, Quincy Medical Center, Healthy Heart Sleep Programs, Logitech, Metropolitan New York Library Council, NevaSlip, Twinkle Design, and others.
