Vertygo Team: http://www.vertygoteam.com Strategic advice and innovative thinking in marketing strategy, communications, digital & interactive media, e-business, Virtual Reality, Brand building. Focusing on the high and mid-high segments, US and European markets. Technology, Luxury, Automotive, Sailing and Fashion Industries. Business relationships: Solaris Yachts, Ferrari, Ford Models Europe, Belfe Sportswear, Neiman Marcus, Dallas, Texas, Angels Costumiers UK, Broadsystem UK, AKQA London, Attik San Francisco, Wilson Sonsini Goodrich & Rosati, Palo Alto, California, Scholz & Volkmer, Wiesbaden, Germany. Meetings with Erik Stannow, Apple Inc, VP of Marketing for Europe, with Lisa Cleff, VP of Business Development, Attik San Francisco, with the executives of Ferrari, Department of Communications, with Rinaldo Puntin, CEO of Solaris Yachts, with Guy Wieynk, Director of AKQA London, with the executives of Zentropy Partners, London, Digital Media company of McCann Erickson. Apple, Google and Ferrari are among the most successful companies in the world, each one of them adopted a unique and unconventional Marketing Strategy. Analysis links: Apple Marketing Strategy Google Marketing Strategy Ferrari Marketing Strategy Previous assignments: Head of International Operations, Wavenet. Multimedia Producer & Art Director, Salt Interactive Ltd, London, UK. In previous years Greg has worked with Deutsche Grammophon, Germany, the world leading classical music record company, on a Research & Development project with Mr. Klaus Hiemann, Head of Sound Operations of DG and Sound Engineer of Arturo Benedetti Michelangeli, Claudio Abbado, Leonard Bernstein. At 25 Greg invented a new technology for Sound Recording which is not using microphones. It is an artificial human auditory apparatus having an artificial eardrum, composite materials malleus, incus and stapes, a bio-electro- mechanical cochlea and an electronic processor. Deutsche Grammophon got to know of the research through Stan Cornyn, CEO of Warner New Media. Authored a patent for a high efficiency electro-acoustic transducer. The invention sparked the interest of JBL, Bose, Bang & Olufsen and Yamaha. Greg Profile on LinkedIn: http://www.linkedin.com/in/gregpalusa I love Tuscany: Tuscany
"Your mind is like a parachute: it works better when it's open" ---------------------------------------------- "Imagination is more important than Knowledge" -- Albert Einstein ---------------------------------------------- "We live in a world in which there is an excess of information and a lack of reflection" -- G.O. Longo
http://www.fastcompany.com/user/greg-palusa
Director, Vertygo Team
Private, Internet / New Media / Ecommerce industry
