Is Business Getting Girly? Don Draper Reports As a rule I'm a 'never-before-noon' man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House Hotel in Boston in 1857. Four words. "The End Of Men."
Thu Jul 22, 2010
“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times In uncertain times like these, let's get back to basics, shall we? Graham Button investigates 10 questions we all should be asking ourselves.
Mon May 10, 2010
The View From 2020: A Datasnap From the Near Future Graham Button takes a break from his Microsoft U studies at a rented media pod on the beach in Zanzibar to file a post ten years from now.
Tue Feb 9, 2010
10 Taglines to Help U.S. Companies Compete in a Post-American World When a company makes a brand promise in a tagline, it's committing to a relationship. Here are ten taglines in search of new American mates willing to help take back the 21st century.
Tue Jan 12, 2010
60 Years Later, Everyone's Still Loving the AK-47 The iconic machine gun turns 60 this year, and remains one of the most effective tools ever designed. Graham Button heads to his local gun show to find out why something that kills people is so revered.
Posted Mon Nov 23, 2009
How to Design the Internet Experience Without Becoming the Advertisers' Bitch New web ventures need income. But if you’re going to be 2.0, then you can’t be the advertisers’ bitch. Everyone’s so very tired of that uninvited guest, the corporation.
Posted Tue Oct 27, 2009
Online, We're the Sales Leads and the Cookies are the Closers My son plays some pretty obscure online games. You have to leave the beaten track to find them. About six months ago he was playing one in my dungeon office at home, where I was using hypnosis to coax ideas out of a blank piece of paper. We had this conversation.
HIM: Did you do this ad for (Respectable Upscale Client)? With the blind chameleon?
ME: Yup. We did that.
HIM: Oh.
(Twenty minute pause.)
ME: Why do you ask?
Posted Fri Oct 9, 2009
How to Run Your Brand Like a Therapist To keep consumers coming back, companies should consider getting in touch with their feelings.
Posted Wed Oct 7, 2009
The Ultimate Design Language? Words. The more user-centered design is, the better. And no medium is more user-centered than the written word.
Posted Tue Oct 6, 2009
Designed Experiences: The Evolution of Intelligent Design Established brands are an evolution, constantly adapting. Designed brands are born adapted.
Posted Mon Oct 5, 2009
