Incentivizing Other Companies to Sell Your Product Three tips to bring partners on board.
Mon Jul 19, 2010
Benefit From Your Greatest Assets How to get the most out of employees.
Tue Jul 6, 2010
Even Executives Need a Vacation Five tips to keep in mind before taking off.
Fri Jun 25, 2010
How to Reach Customers Across the Board Over the years, I’ve learned that business is not just about reaching one type of customer through a single channel, but rather, digging deeper and uncovering multiple opportunities to attract various types of consumers. Successful companies spend a great deal of time identifying strategies that will target a wide range of folks and they do this by thinking outside of the box. Marketing departments that fail to take on this challenge are missing out on potential revenue and placing the business at a disadvantage.
Sat Jun 12, 2010
Five Ways to Keep Customers Happy After the Sale I’ve heard all too often about organizations that sell phenomenal products or services, but then fall short of providing an equally great customer service experience. This can hurt a company’s reputation more than they know and leave their patrons with a sour taste.
Tue Jun 1, 2010
Venturing Overseas Four imperatives to replicate your success in other countries
Sat May 22, 2010
What to consider before launching a new product Three bases to cover before putting your offering on the shelves
Mon May 10, 2010
How to succeed in business by really listening My company, TV Ears, specializes in sound. We manufacture TV listening products that have helped more than one million people hear the television more clearly. The idea came about after I tried to find something for my dad that would help him hear the TV. Nothing helped, so I created TV Ears in 1998. My father taught me that hearing is a privilege, and listening should never be taken for granted.
Tue May 4, 2010
What do your products say about your team? When I first launched my company, TV Ears, in 1998, I did so with two key goals in mind. The first was to help remedy a problem for individuals struggling to hear the TV more clearly, and the second was to provide a product that was superior to anything else currently on the market. As we went to the drawing board to identify essential qualities for our offerings, it became apparent that our expectations were aligned with the characteristics we seek out in team members.
Thu Apr 15, 2010
How companies can get the most out of advertising dollars I’m a supporter of companies allocating funds towards advertising if the opportunity is right. While participating in such efforts may not directly result in new leads, it can provide great opportunities for companies to increase awareness that, when performed in conjunction with other promotion initiatives, increase sales.
Tue Apr 6, 2010
“Businessology” - What executives can learn from their NCAA bracket - Three things to consider when making strategic decisions -
Fri Mar 26, 2010
The true benefits of outsourcing Four ways to utilize specialized experts without bringing them in-house
Tue Mar 16, 2010
Growing without expanding Three tactics to increase revenue with what’s already in place
Fri Feb 19, 2010
The final act of a trade show Three things companies should do after an event
Fri Feb 5, 2010
Getting your Baby Boomer product on the shelves - Three tips for manufactures to keep in mind -
Fri Jan 22, 2010
Preparing for a trade show Four tactics that will ensure success
Mon Jan 4, 2010
New Year’s Resolution – Cleaning the Slate For many, 2009 was a year that forced many companies to overcome significant obstacles in order to keep the doors open, the recession being the primary culprit. And while 2010 may not see as much economic bloodletting, no one that I’ve read, watched or listened to has predicted bullish times on the immediate horizon.
Posted Fri Dec 18, 2009
Committing a Party Foul: Sweating Over Your Holiday Celebration Plans I’ve heard a bunch of talk amongst other business leaders trying to decide whether they should go through with their annual holiday party plans. The understandable concern is that doing so may send the wrong message after subjecting staff members to employee and budget cutbacks over the past 12 months. While I get the issue, I feel fretting over the decision misses the point.
Posted Fri Dec 11, 2009
The importance of customer reviews Why it’s essential to know what they are saying about you
Posted Mon Nov 30, 2009
Cut Yourself Some Slack, Willya? If this year has taught many in business anything, it is how failure can reach out and grab even the most successful enterprise. Yes we all have been reminded that failure is a fact of life but we may have forgotten that failure is also part of the process.That’s not to say that I don’t empathize with those who’ve lost their jobs and fortunes in the process. However, history clearly shows us that flourishing organizations and entrepreneurs come about only after graduating from the School of Hard Knocks.
Posted Mon Nov 16, 2009
