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Created for and commissioned by Workday.
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Mr. Gal S. Borenstein, author of the book What Really Counts for CEOs, and Founder of The Borenstein Group, an integrated marketing communications firm, is a recognized expert in strategic communications, branding, marketing, advertising and public relations for Business-to-Business companies. Borenstein has helped hundreds of startups, early-stage, growing, and mature companies recalibrate their brand promises and rebuild valuations. The Borenstein Group has been consistently ranked among Advertising Age's Top 500 agencies in the nation and is known for its slogan: "Making Creativity a Science" TM. Mr. Borenstein is frequent commentator on the subjects of technology branding and marketing strategies. He can be reached at 703-385-8178x205 or Gal@BorensteinGroup.com