4 Things To Consider Before Becoming A Social Business Before you can magically transform yourself into a social business, you have to understand what that means, and what is possible for your individual business
Updated Thu Feb 9, 2012
Political Leadership Is More Than Just Talk Every participant in last night's State of the Union took an obvious set of facts--high unemployment, a slow-growing economy, and a continued real estate crisis --and laid his own partisan spin on it. The facts eventually disappeared into a morass of language that could have been generated by pollsters on either side using an algorithmic phrase generator. That's not leadership.
Updated Wed Jan 25, 2012
In Social Business, Pay Sales Teams Less And Customer Service More If we prioritize business growth, we are almost always prioritizing transactions rather than relationships. We compensate sales teams much more highly than we compensate customer service or marketing teams. This is wrong. Anyone can bring in a customer once--but what does it take to keep that customer and unlock his value?
Updated Mon Jan 23, 2012
10 Brand-Building Steps For Beginners Your resolution for 2012 is to finally get into social media. Here are 10 tips for reluctant beginners to blaze a branding trail.
Updated Tue Jan 3, 2012
What Causes Silicon Valley Envy--And How To Fix It From Santiago to Seoul, Shanghai to Sao Paolo, there are startup outposts and events for entrepreneurs connected through social media and best practices. And everywhere it is the same: smart, wonderful people with good ideas and a massive case of Silicon Valley envy. What’s missing in these cities that causes local entrepreneurs to feel so inferior?
Updated Mon Dec 19, 2011
Le Web Highlights Shifts In Global Startup Culture Startup culture is increasingly moving from the U.S. and the U.K. to the developing world. Nothing is a better example of this new cultural universality than Le Web, this week's tech conference in Paris, where 3,500 people from 60 countries have come to see each other and worship at the altar of innovation.
Updated Thu Dec 8, 2011
12 Healthcare Startups To Watch San Francisco's Rock Health is helping healthcare startups find their way in an industry that is notoriously difficult to enter; its first class of startups show an impressive range.
Updated Wed Nov 16, 2011
Google Exemplifies How Not To Release Product Updates Google's redesign of Google Reader and Gmail is leaving its geek users angry and its "normal" users confused; here's what businesses can learn from Google's approach (or lack thereof).
Updated Mon Nov 7, 2011
Your Tech Startup Has Launched; Now It's About Staying Afloat We are approaching the end of a cycle in the tech community, with a more Darwinian time ahead.
Companies that have grown fat on investor money are less well-equipped to sell products; in a way, you're fortunate if you haven't been funded, because you probably have customers. Now is the time to appraise your business model and perhaps accelerate your customer development.
Updated Tue Oct 25, 2011
Brands Need To Get Comfortable With Less Control In Social Business As the pace of information growth and reach accelerates, profound questions arise for established brands on how to adapt.
Updated Mon Oct 17, 2011
How Your Business Can Better Promote Itself--And Avoid Pitfalls--On The New Facebook For businesses, Facebook especially just got exponentially more complicated, because there are now issues around your brand's visibility in the new timelines, as well as around the training you must offer your employees, who are all on Facebook in their personal lives. Here's how to get started.
Updated Fri Sep 30, 2011
What The New Facebook Changes Mean For Businesses Facebook's new interface means many users may make it their permanent home on the Internet; the "walled garden" is pulling more partners in, rather than helping your company's message get out to the broader world. As a result, your business will need a much broader Facebook marketing strategy in order to find new customers solely within the Facebook platform.
Updated Fri Sep 23, 2011
Overcoming Corporate Culture Challenges When Your Company Spans The Globe How do you build a corporate culture when your staff is spread out between India and the U.S., headquartered in San Francisco with employees also scattered through places like Phoenix or Hawaii?
Updated Tue Sep 13, 2011
3 Marketing Tools For People With No Time Small businesses are not typically early adopters of web services, but there are so many time-sucking tasks they must do. Scheduling tweets used to be laborious. So did finding the right people to follow on Twitter. So did scheduling lunches. All these small problems add up for a person with limited time. It’s a real relief to have them automated; here's how to get started.
Updated Mon Aug 22, 2011
6 Major Disruptions Still To Come In Healthcare The HealthTech NextGen 2011 Conference recently called to attention the next big issues that the healthcare industry will face, ranging from physician workflow to patient responsibility, to perhaps (yet another) overhaul of the entire system. Here are the coming trends to watch in the sector.
Updated Tue Aug 16, 2011
Smaller Businesses Have The Edge When It Comes To Social Media When it comes to social media and engaging customers, the advantage is on the side of the small, the new, the nimble. Large organizations must break down silos, invent new processes, and protect against employees not close enough to the company's vision to embody it. But the little guys can trot out the whole team to meet customers wherever they are, whether it's online or on the road.
Updated Wed Aug 3, 2011
Rock Health Provides Disruptive Force For Health Care Rock Health is a new nonprofit incubator in San Francisco, dedicated to software development that may change health care. These women have the dream of disrupting the worst-run consumer industry in America with new mobile technologies that put power back in the hands of patients and providers.
Updated Wed Jul 27, 2011
Leadership Requires An Outside Perspective Outside perspective are always valuable in the middle of crises. In the age of social media, we don't have to go very far to find outside perspectives.
Updated Mon Jul 18, 2011
Who Gets Killed By Google+? Over the past week, the amount of attention given to Google+ has only grown, partially because of the thin pipe of people being let on to the site to discover for themselves. So what would we give up? Who would be disrupted?
Updated Wed Jul 6, 2011
