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Ekaterina Walter

Social Media Strategist, Intel

Ekaterina Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for corporate social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field and is a regular contributor to well-know industry publications such as Mashable, Fast Company, TheNextWeb, and others. She also serves on Board of Directors for WOMMA. You can connect with her on Twitter @ekaterina. She blogs on her blog - Building Social Bridges.

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Marketing To Women: How To Get It Right Brands looking to increase market share are going to have to look beyond superficial marketing ploys and understand that the women’s market isn’t a niche--it’s a driving force. Updated Mon Mar 19, 2012

In Your Company's Bid To Court Social Influencers, Don't Forget The "Regular Customers" Ninety percent of all conversations Americans have about products and brands take place offline; focusing too much on social-media influencers and ignoring everyone else will be to your brand's peril. Updated Mon Dec 19, 2011

How To Respond To Facebook Attacks Whether it's a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, no brand is immune from people freely speaking their mind and bringing that dialogue to brands' Facebook pages. Updated Tue May 3, 2011

Will Location-Based Services Ever Go Mainstream? Opportunities Beyond the Location Checkin Location-based social networks are getting a lot of media attention and many businesses are experimenting with incorporating these services into their marketing mix. However, will these services truly go mainstream? Some have questioned whether LBS provide true business value for brands. Updated Wed Dec 8, 2010

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