Social Media Fitness Report: How Does Your Company Measure Up? How companies like IBM, Fusion-IO, Xerox, Discovery Communications, and more are mapping out and measuring the success of their social strategies.
Updated Mon Apr 23, 2012
5 Ways To Know Your Marketing Metrics Don't Suck Just as Billy Beane changed baseball from a game of hunches to a business of stat-driven decision making, leading marketers are also upping their game by increasing emphasis on metrics that matter.
Updated Thu Feb 16, 2012
Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good Gibson makes instruments, many of them by hand, much the same way they did 100 years ago. IBM continually reinvents itself, delivering technology that wasn’t imaginable a century ago. Learn how these two remarkably different companies are doing good for their brands and their communities.
Updated Tue Jan 17, 2012
Giving Kick-Ass Presentations In The Age Of Social Media Being a great speaker was never easy, but now, with your audience likely to have a mobile device in hand and real-time access to multiple social channels, the challenges have gotten that much greater. Seven (somewhat snarky) new rules for public speaking in the social media era, from public-speaking greats like Jeff Jarvis and Frank Eliason.
Updated Thu Dec 15, 2011
8 Bold Resolutions For Marketers As George Harrison sang, "if you don’t know where you’re going, any road will take you there.” To get us all on the right path as we make our marketing resolutions for the new year, we spoke to trailblazing thinkers from Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys and came up with 8 must-do resolutions for marketers seeking a clear direction.
Updated Fri Dec 9, 2011
Move Over Social Media; Here Comes Social Business IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business. Here's how your company can follow in its footsteps.
Updated Wed Sep 14, 2011
9 Ways To Measure The (Actual) Success Of Your Social-Media Community In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant. Communities launched with great fanfare slink away quietly into the burial ground of false promise. So to stumble across a vibrant community--one that predates Facebook and supports a B2B brand--is not just surprising, it is downright awe-inspiring.
Updated Thu Aug 4, 2011
Marketing As Service: Stop Selling And Start Doing How two financial advisors at UBS differentiate themselves from the herd through a steady course of Marketing as Service.
Updated Thu Jul 28, 2011
The 7 Rules Of Viral Videos You Probably Shouldn't Share With Your Boss How Cisco's Tim Washer is lightening things up in social media by making a joke out of the conventional approach to marketing.
Updated Thu Jul 7, 2011
I'm Not Done With My Potatoes ..and other digestible musings from the frenetically stimulating 140 Characters Conference in New York City.
Updated Fri Jun 17, 2011
Capitalizing On Curation: Why The New Curators Are Beating The Old How Thrillist, PSFK, and start-up iFlow are capitalizing on the accelerating need for content curation.
Updated Fri May 27, 2011
7 Timeless Ways To Improve Customer Satisfaction How regional cable company, Suddenlink, turbo-charged its customer experience becoming a shining star in a not so beloved industry.
Updated Mon May 23, 2011
Drink Your Own Champagne And 8 Other Delicious Ways To Drive Revenue How a Harvard physics major and the other brainiacs at Marketo are turning marketing into a science, accelerating their sales and their customer's.
Updated Mon May 9, 2011
Know Your Customer's Customers (Better Than They Do) How Symrise, a global leader in flavors and fragrances, uses a proprietary consumer panel to grow their business with current customers.
Updated Tue Apr 26, 2011
9 Steps to Getting Your Start-up Up the Hill Why U.K.-based TagMan is likely to make it big across the pond and across the Rockies.
Updated Fri Mar 18, 2011
Would You Recognize the Next Facebook If It Hit You in the Head? An interview with the founder of Exgage, a start-up with a unique open community platform that launches today, makes me wonder what it takes to recognize the next big thing before it is the next big thing.
Updated Fri Mar 4, 2011
7 "Oh So Easy" Steps to Doubling Your Sales How the Paris-based startup Synthesio is becoming a major player in global social media monitoring.
Updated Thu Feb 24, 2011
Can the Crappy Code Games Help Fusion-io Make Its Mark in Europe? Pungent promotion just let loose by fast growing start-up targets SQL programmers in the U.K.
Updated Thu Feb 3, 2011
Forget About Funding and 7 Other Keys to Loving Your Start-Up Job satisfaction need not be fleeting for entrepreneurs especially if they follow these 8 tips gleaned from an interview with ZogSports founder, Robert Herzog.
Updated Wed Jan 26, 2011
Are You Ready to Land Your Game-Changing Client? How Andrew Van Luchene, founder of JackRabbit Systems, prepared his company for triple digit growth and the four questions every entrepreneur should ask themselves before pitching the big one.
Updated Fri Jan 21, 2011
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