When Shopping Is Media, Retailers Become Content And Community Obsessed Women are looking to online shopping as a form of retail therapy that we know so well, and they'll have more fun and buy more of a product, more often, when given the opportunity to shop in a community.
Updated Thu Jan 19, 2012
Are Comment Fields Loser-Choked Pits Or Information Mines? Engag.io Pans For Commenting Gold Angry commenters get a lot of air time, and they can be draining. What if you're just looking for smart, helpful people or information? Enter engag.io, a new service that helps users find and track useful, expert voices in commenting communities.
Updated Wed Jan 11, 2012
Learn How To Leverage LinkedIn, Or Fall Behind Networks will be our most significant source for rises in income, new job offers, and the rise of what I will call the Freelance Globalist Population in which we will work not for a corporate entity, but in service to many entities, people, and missions.
Updated Wed Dec 14, 2011
Would You Work For $5? Sites Like Fiverr.com Highlight New Global Labor Marketplace The global labor force is finding its own means of production on web platforms like Fiverr that sponsor individual startups and a freelance culture.
Updated Tue Dec 6, 2011
Where Does Your Business Sit On The Social Media Adoption Curve? When executives ask me what social media is, I tell them that its similar to what W. Edward Deming said years ago: "Listen to your customers and employees and integrate that feedback into your company and you’ll be successful.” If you're not into social, you're not listening.
Now imagine a company that takes input from thousands--authentic, genuine, direct feedback and integrates that into their company. Imagine a company that does that on a daily basis. Then imagine a company that doesn’t--ever. Imagine both companies in 3, 5, or 10 years.
Updated Wed Aug 31, 2011
How Men's Fashion Marketing Gets It All Wrong Men are having a collective fashion identity crisis--and it's a result of bad marketing. Companies that help men understand fashion and how to wear clothes, in a cost-effective way, will reap many rewards.
Updated Tue Aug 30, 2011
For Students, Qykno Makes Every Day Career Day Kids who fail to connect scholastic achievement with professional opportunities are more likely to grow disinterested in more-demanding schoolwork and goal setting. Qykno Labs founder Kalimah Priforce seeks to bring professional mentorship and career-exploration gaming to the classroom.
Updated Wed Aug 24, 2011
How Small And Local Businesses Can Benefit From Localmind Localmind lets you ask questions and send answers about things happening right now in places you care about (like, can you snag a seat at your favorite restaurant?)--and provides an excellent way to reach both new and loyal customers.
Updated Tue Aug 16, 2011
Put On Your Bald Cap: How Creative Storytelling Helps Raise Money To Fight Cancer A Boston ad agency kicked off a national cancer-fundraising movement after one of its employees was diagnosed with stage-four squamous cell carcinoma. The experience highlighted the impact that its employees could have when they put their strengths as advertisers and storytellers to work (and went bald for a day).
Updated Wed Aug 10, 2011
To Get Things Done At Work, Know The Personality-Driven Shortcuts To Success Working successfully with all the different personalities that make up a workplace can feel like a long, arduous road to success (if you ever get there at all). Author Brian Tolle shares tips for working well with your team from his recent book "Shortcut: Getting Through to People Who Slow You Down."
Updated Wed Aug 10, 2011
Interview: Gopal Jain: Founder and Managing Partner, Gaja Capital Partners Gopal Jain is investing in education startups in India and abroad. I asked him what investments in India will do for the growth of education globally.
Updated Mon Aug 8, 2011
How AMEX And Foursquare, Involver And Klout Are Shaping The Conversation Marketing Revolution American Express deal with Foursquare and a Klout-Involver storyline create for industries real opportunities for measuring ROI on social media advertising and marketing, also herald a new age of content producers who listen well, and write beautifully.
Updated Mon Aug 8, 2011
High School Entrepreneur Helps Students Crib And Compare Notes With MySchoolHelp Ben Lang got the entrepreneurial bug at only 14 years old when he sold his grandfather's camera on Ebay. His latest venture is a social-learning solution for high-school kids looking to crib and compare class notes with their peers.
Updated Wed Aug 3, 2011
Recruiting Women To The Burgeoning (But Mostly Male) Host Of Angel Investors Created to increase the ratio of women angel investors in the social-good category, the Pipeline Fellowship gives women philanthropists hands-on experience investing in women-led, for-profit social ventures.
Updated Tue Aug 2, 2011
The Virtual Coupon Is The Penny Dropping As SavingStar adds Buddy Media CEO Michael Lazerow to its board, are we seeing the evolution of a virtual currency for social networks? The Zynga IPO should provide another clue.
Updated Mon Jul 11, 2011
The Digital Schwag Strategy A slew of digital marketing companies that track influencers are springing up on the web. Here's another one, Socmetrics, and CTO Jason Toy, who runs west coast operations for the startup.
Updated Thu Jun 30, 2011
Curating The Instant Deal With Millions Of Mini CEOs And CMOs American Express just took out the U.S. Postal Service as a middle man for the coupon delivery strategy it started doing by putting offers on the backs of billing statements every month. But in order to work, social daily deals need large-scale curation strategies.
Updated Tue Jun 28, 2011
The Beautiful Consumer At The Ball: How Consumers Can Lead The Choice For Brands Consumers are like the beautiful lady at the ball. They have all the power and the time in the world to make their choices. But her suitors, the marketing and product development teams, really have no idea what she wants. We're about to find out.
Updated Tue Jun 14, 2011
Zell Institute Portfolio Company Files S-1; First IPO Designate in Funds Batch at MBA School One of the companies run
by an investment fund housed at the University of Michigan has filed for an S-1
at the SEC, meaning that it soon will be launching an IPO.
Intelepeer maps
the IP address world to the dial-up home space and provides incremental phone
service to companies that want to participate in verticals in that space.
Updated Mon Jun 6, 2011
Klout's CEO Joe Fernandez: Balance Science With Intuition Klout team members are in talks with major news labels and media companies to use Klout scores as a way of spreading brand messaging and information, says CEO Joe Fernandez.
Updated Fri Jun 3, 2011
