A Sustainable Brand Identity So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and distinguish one company from another. A brand identity typically consists of one or more of the following elements:- a logotype (the typographic treatment of the business name)- a logo (a graphic symbol or icon)- a tagline (a short description or slogan)- a color palette (one or more colors used in the above components)
Posted Thu Dec 4, 2008
A Sustainable Concept Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a sustainable concept behind the design. Think of it this way – sustainability can be applied to both the tangible and the intangible – the execution of the idea AND the idea itself.
Posted Fri Nov 28, 2008
Making Sense Of It All: How to Promote Your Brand While Staying Sustainable Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional one. As owner of a graphic design studio, I know all too well that half of the services we offer involve the design and development of stuff that ultimately ends up in the trash. They're things that are used to promote a product or service.
Posted Wed Nov 19, 2008
