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Daniel W. Rasmus

Owner / Partner, danielwrasmus.com
Sammamish, WA
Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. His latest book, Management by Design (Wiley, 2010) proposes an innovative new methodology for the design workplace experiences.

Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand.

Before joining Microsoft, Rasmus was an analyst with the Giga Information Group, and later Forrester Research Inc. He is the author of over 220 trade journal articles and four books.

Rasmus attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine. He is currently the Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA.

Daniel's News Feed

6 Management Lessons From The Duck Store’s Jim Williams College bookstores are under pressure as retail, content, and education businesses evolve. At the Duck Store in Eugene, Ore., the future is coming fast, but solid management principals help them take it all in stride. Updated Fri Apr 27, 2012
Defining Your Company's Vision It's time to look up from executing on your mission and reinvigorate your vision. We can't fix the global economy if everybody is so focused on their mission that they forget to dream a little. Updated Tue Feb 28, 2012
5 Reasons Best Practices Suck Best practices are like vampires: They can suck an organization of productivity, drain its creativity, and bleed its initiative. If you seek perfection in perpetuity, your organization’s learning apparatus will become an animated corpse cursed through the ages to feed on its ancestors. Updated Mon Feb 13, 2012
Why Big Data Won’t Make You Smart, Rich, Or Pretty If 2012 is the year of Big Data, it will likely be the year vendors and consultants start to over-promise, under-deliver, and put processes in motion that will generate insights and potential risks for years to come. Updated Fri Jan 27, 2012
Retro Thinking During A Difficult Kodak Moment Struggling Kodak is made up of businesses being marginalized by digital developments: digital cameras, digital movie making, digital books, and magazines. Kodak needs to base its strategy on its brand, and suing over patents doesn’t do justice to its legacy. Instead, Kodak needs to think retro, and get small. Updated Fri Jan 13, 2012
3 Reasons CIOs Need Scenario Planning As the future seemingly becomes ever more uncertain, functions within organizations, not just the organizations themselves, need tools like scenario planning to help them think about a wide range of issues. Updated Tue Dec 20, 2011
Three Reasons CIOs need Scenario Planning As the future seemingly becomes ever more uncertain, functions within organizations, not just the organizations themselves, need tools like scenario planning to help them think about a wide range of issues. In information technology, scenarios can help create better technology plans, drive innovation and provide context to fragile system. Posted Mon Dec 19, 2011
What HP Needs To Get Right About Strategy Execution HP is rapidly devolving from a leading PC manufacturer into a can't-look-away soap opera. Getting back on track requires innovation in its development and execution of corporate strategy as much as development of new products. Updated Mon Sep 26, 2011
Management Maxims From Kim Kardashian, Communications Genius Kim Kardashian knows how to stay on message, to amplify that message through partners, and to make everything look beautiful. Here are 10 lessons from her communications juggernaut that managers should adopt to make their initiatives succeed. Updated Thu Sep 8, 2011
Operation Shady RAT May Be The First Big Battle In Knowledge-Economy Warfare "Operation Shady Rat" has been identified as a drawn-out and economically significant cyber-attack against national, commercial, and even NGO entities. But unlike an attack meant to immediately cripple governments or financial markets, Shady RAT was intended to ferret out trade secrets and high-level national intelligence with long-term value. Updated Thu Aug 4, 2011
Nothing Is Certain But Uncertainty; Here's How To Manage It In Your Business Uncertainty--whether it's about the economy, how to get from point A to point B on a project, or sales projections, among other things--it the unarticulated underpinning of many a failed strategy. But by being honest, communicative, and totally transparent, you can learn to manage uncertainty in your projects. Updated Wed Aug 3, 2011
Facilities Management Uncertainties Point To Deeper Organizational Questions Is the facilities industry a good test-case for how organizations manage everything from operational excellence to emotional architectures? Updated Fri Jun 17, 2011
Uncertain Implications For Microsoft's Acquisition Of Skype Microsoft sometimes acts like a mature firm, willing to invest large amounts of money and then bide its time for the investment to bear fruit. The Skype acquisition may be one of these times, and then again, if could just be another Microsoft acquisition where a year or two down the road we all wonder what happened to Skype. Updated Tue May 10, 2011
Organization Next: Planning For HR Under Uncertainty Organizations are operating under some very different assumptions driven by demographic shifts, globalization, the Great Recession, and the wide range of worker relationships available to the modern corporation. Each of these complexities introduces new uncertainties into the workforce equation as organizations try to plan the future workforce needs. Updated Fri Apr 29, 2011
It's the Economy Stupid--and It Won't Ever Be Predictable Again When it comes to the economy, few things are more uncertain--and few areas attract so many trying to assert certainty where none exists. Updated Mon Apr 11, 2011
Education: Uncertainty Isn't the Only Risk When you consider the future, what we know, and how we get to know it, will be important factors in determining success. Updated Mon Mar 28, 2011
How You Think About the Future Is Dangerous The way you think about the future is dangerous. Its time to admit what you don't know and make a change. Updated Mon Mar 21, 2011

History

Member for
1 year 9 weeks