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Dana Severson

Owner / Partner, Idea Heroes

Dana's News Feed

Gigantic Prophylactic Serves as a Good Opportunity to Talk About S-E-X Raise your hand if you are promiscuous. Come on, don't be shy ... you're in the company of friends here. Having a hunger for casual sexual relationships is nothing to be ashamed of. That is of course assuming that it's consensual, you're not in a committed relationship and you're taking the proper safety measures. And, by proper safety measures, I'm talking specifically about prophylactics. Posted Wed Dec 23, 2009
An Ad That Won’t Make You Throw Up At 35,000 Feet I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should be anywhere other than on the ground. Regardless, I do it -- because I have to. And, unless someone knows where I can get my hands on a Star Trek Transporter, I will continue to fly — because I have to. Posted Mon Nov 2, 2009
Free Billboard Ad To Build a Brand I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?).  Anywho, Mr. fellow big brain introduced me to a new, Toronto-based start-up branding agency, Distility, who refer to themselves as brand technologists. Posted Sat Oct 24, 2009
An Out Of The Sandbox Advertising Idea It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all hyped-up for football. Yeah, the holidays are cool. But, all that is nice about this time of year is wiped out with the thought of the next six-months of shoveling snow and ten below wind chills — monkey fighter. Posted Fri Oct 2, 2009
Ant Qaeda: Guerilla Marketing is the Best Weapon of Defense Is it just me or are the ants taking over the United States this year? Maybe it’s a Midwest thing, but having spent a fair amount of time outside over the past week, I’m convinced that colonies of ants are plotting some sort of terroristic attack on U.S. soil before the start of Winter. Call me paranoid, but if I were in charge of Homeland Security, I’d say that we are at a threat level orange. Posted Thu Sep 17, 2009
Potential Customers Are Just Driving By, It’s a Doggone Shame! If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... well, act like cats and the dogs know how to sit, lay down, heal, fetch the shoes, and so on and so on. Sounds reasonable, right? Only one tiny problem — I don’t live in La La land. Posted Tue Sep 1, 2009
Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea! Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? Posted Fri Aug 21, 2009
A Familiar Sound (Just When You Need it). So, in determining my first post/idea, I thought long and hard about the ideal organization to build a concept around. It had to be a company that deserved such treatment. One that not only was in dire need of a heroic intervention, but also, if given the gift of brilliance, could pony up oodles of cash to execute. So, I chose ... wait for it ... McDonalds! I mean, over the last few decades, I've given them my money, my health, my love, my hatred and the list goes on. So I might as well give them an idea.Grab your pencils and get ready McDonalds, because here it comes: Posted Fri Aug 7, 2009

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