Why Emotion, Not Knowledge, Is the Catalyst for Change Forget dry statistics, say Dan Heath and Chip Heath. Real change comes from real feelings.
Updated Thu May 17, 2012
Don't Recruit Next Generation Talent, Grow It Dan Heath and Chip Heath explain why you should grow your next generation of talent, not recruit it.
Sat May 1, 2010
Made to Stick: The Birth of a Sticky Idea After seeing a strikingly effective ad campaign, Dan Heath and Chip Heath wonder whether sodas will be the next cigarettes.
Thu Apr 1, 2010
Jared: The Power Story What's more interesting, that Subway offers seven sandwiches that are under six grams of fat or that those sandwiches helped a guy with a 60-inch waist get off the fast track to heart attack station? Answer: The story of Jared, of course. In this installment of Made to Stick, Dan Heath explains how stories about triumph over adversity make for better brand messages than ... math. Watch and then go find your own company's Jared.
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Tue Mar 30, 2010
Making Strategy Simple
How do you talk about your business's strategy so that your employees
get it? Well, you've probably heard the phrase "Keep it simple, stupid."
And often the subtext of that is: "Keep it simple, because your people
are stupid." But the point of simplicity isn't to dumb things down.
You're not trying to solve a comprehension problem. You're trying to
solve a problem called decision paralysis.
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Wed Mar 17, 2010
How to Write a Mission Statement That Doesn't Suck [Video]
I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission
statement is something like this: "Our mission is to serve the tastiest
damn pizza in Wake County." That's pretty good. If I worked for you, I
could get excited about that. Now here's how it will go off the rails.
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Wed Mar 10, 2010
Voodoo Doughnut: Getting Noticed in a Crowded Market You probably compete in a crowded marketplace. You might have to compete with bigger companies who have more established brands. So how do you stand out? Let's take some inspiration from a shop called Voodoo Doughnut in Portland.
Thu Mar 4, 2010
Business Advice From Van Halen Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems.
Mon Mar 1, 2010
How to Sell New Innovations Without Killing the Excitement [video_twistage 1 protect]
So you've got a great innovation on your hands--a new product or service
that is going to change everything. Well, soon you'll face your first
battle: How to explain the thing. If it's new, it's going to take some
explaining, but long explanations make for lousy marketing. So how do
you talk about your innovation without killing the excitement?
Wed Feb 24, 2010
Switch: Don't Solve Problems--Copy Success An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.
Mon Feb 1, 2010
Ask Dan: Think Different Dear Dan,
I'm frustrated. My firm just paid for a market-research study and one of the findings was that the customers in our market can barely tell my firm apart from any of our rivals. It's humbling because we've always prided ourselves on our design strength, but that doesn't seem to be getting through. If you can't get your customers to recognize it, what good is it? Any tips for "making it stick"?
- Mallflower
Posted Wed Dec 30, 2009
Ask Dan Heath: How Do I Turn 'Too Picky' Into 'Pick Me'?
I'm a home inspector, and I'm looking for ideas on how to generate more business and outflank my competitor who has copied me (flattered?) in so many ways. Two of my competitors (partners) promote themselves like this: "Why hire one home inspector when you can have two for the price of one?" Meanwhile, the real estate agents think I am too picky. How can I get to the buyer before the agent does?
- Inspector General
Posted Tue Dec 15, 2009
Ask Dan Heath: The Problem With Monthly Reports Dear Dan,
Everybody on my team is required to submit a monthly report. Always have been, always will be. Every single month, though, I have to chase some people down to turn it in, like it's a surprise to them that it's due. I've tried being nice, and I've tried being mean, and neither seem to work particularly well. What can I do differently?
- Report Cop
Posted Mon Dec 7, 2009
Ask Dan Heath: The Scared Straight Approach to Teens, Texting, and Driving
Dear Dan,
My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but I could tell she thought I was just being uptight. Any advice on how to pound into her brain how dangerous it is to text & drive?
Posted Tue Dec 1, 2009
A Problem-Solver's Guide to Copycatting Instead, look for the folks who have already solved them.
Posted Tue Dec 1, 2009
How Many Slides Should I Put in a Presentation? Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we should present 15 slides max. I say it's not the quantity that matters, it's the quality. What do you say? - Maximum Verbosity
Posted Wed Oct 28, 2009
The Wacky Ad Firm: Am I Being Too Conservative? Dan Heath, co-author of the upcoming book Switch, offers advice on how to choose an ad campaign the is provocative without losing credibility.
Posted Tue Oct 6, 2009
Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing? Why market your company with stick-on emotion when you can tap the real thing?
Posted Thu Oct 1, 2009
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