To Achieve Big Goals, Become A Pattern Thinker (Or, How The Cool Ranch Dorito Was Born) In business, we sometimes get too caught up in the idea that we need to be different, to innovate. We do need to distinguish ourselves, but that does not mean we can’t borrow ideas, make them our own, and do an even better job of executing them. Yum! Brands CEO David Novak shares how pattern thinking has helped generate amazing ideas--including the Cool Ranch Dorito.
Updated Mon Jan 9, 2012
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