3 Ways To Respect The "Co" In Consumer As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, we are witnessing the birth of a new complex, dynamic, conscious type of buyer. Here's how your brand can adapt.
Updated Fri Dec 2, 2011
5 No-Fail Ways To Elevate A Brand's Cultural Capital Less reliant on TV advertising than ever, brands need to find ways to spend less and create ideas that generate high cultural capital and viral buzz that will net high rates of media impressions. While this sounds like wishful thinking, in truth there are five core fundamentals to guaranteeing success.
Updated Fri Nov 11, 2011
How To Elevate Brand Management To Cultural Relevance It doesn’t matter whether your brand is the longstanding category leader, a new entrant, a trendsetter in fashion, or a household basic; maintaining relevance in culture makes the difference on the balance sheet and on Wall Street. A look at the companies that are doing it right.
Updated Thu Sep 15, 2011
The Two Simple Paths To Successful Brand-Building: Be Entertaining, Or Be Useful Justin Bieber and Google are both brand powerhouses, but they arrived at their success in two different ways. Consider how you will bring your brand’s role to life by entertaining consumers or by being useful, and it'll go a long way.
Updated Fri Aug 12, 2011
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