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Clyde McKendrick

Executive Strategy Director , WDCW

Clyde McKendrick is founder of innovations and insights lab Cultural Capital -- based within WDCW-LA, an integrated advertising agency where he is also executive strategy director. A British native, Clyde has spent the last 15 years guiding brands including Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications. You can follow him on Twitter @clydemckendrick.