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Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of 1999. Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world. In 2004 Avenue A acquired Razorfish, which now employs over 2,000 professionals in twenty offices in eight countries, focusing exclusively on digital marketing and technology, serving world-class brands such as Dell, Mercedes, Nike, Microsoft, Best Buy, O2, Disney, AT&T, J.C. Penney, and Intel.
In 2009 Clark relinquished the Razorfish CEO role to Bob Lord, and is now chairman of the company. His is currently focused on working with a number of key clients, as well as leading strategic initiatives across a range of issues. Razorfish was a division of aQuantive, which was sold to Microsoft in 2007 for $6-billion. The company was subsequently sold to Publicis in the fall of 2009.
Over the last decade, Clark has been recognized as one of the premiere thought-leaders in the world of digital marketing, having been quoted frequently in the Wall Street Journal, Ad Age, the New York Times, and other national publications. He is a popular speaker, bringing his unique perspective on the future of marketing to business audiences in North America, Europe, and Asia.
In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published exclusively as a fully-interactive app. Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. It is currently available exclusively as an iPad app. Android and Kindle Fire versions are planned for release after the first of the year.
Clark remains active in the world of digital marketing, serving on the boards of Acxiom, RocketFuel, and Marketfish. He is on the board of governors for the Digital Media Group, and is a board advisor to Marchex, Zumobi, and Ground Truth. He is active in the Seattle community, serving on the boards of Childhaven and the EMP Museum.
Before he joined Razorfish, Clark was president and CEO of Calla Bay, a manufacturer and retailer of women’s swimwear. Prior to that, he served as head of sales and marketing for a division of McCaw Cellular Communications (CellularOne). Clark began his career in the agency business, where he was Executive Vice President and General Manager of Cole & Weber in Seattle, a division of Ogilvy & Mather. He graduated from the University of Oregon.