Fiona Morrisson Brands JetBlue With Whimsical Design Fiona Morrisson helps JetBlue soar above the airline industry’s turbulence by merging branding and design.
Updated Mon May 21, 2012
Can Livestrong Survive Lance Armstrong and a Doping Scandal? The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk.
Updated Fri May 18, 2012
Syyn Labs's League of Extraordinary Nerds The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.
Updated Thu May 17, 2012
Lessons In Winning Fans From The World's Most Elite Niche Sport The infrequent Volvo Ocean Race features unfamiliar athletes with skills you won't understand on expensive boats in the middle of nowhere. You won't be able to look away. Seriously.
Updated Thu May 10, 2012
UPDATES | Getting Stronger
MAJOR LEAGUE SOCCER team Sporting Kansas City announced in March that its new $200 million stadium will be called Livestrong Sporting Park. The cancer foundation, which we profiled in November ("Can Livestrong Survive Lance?"), is the first not-for-profit to receive naming rights for a U.S. sports arena -- and the exposure is free.
Updated Mon Apr 23, 2012
MLB Advanced Media's Bob Bowman Is Playing Digital Hardball. And He's Winning. Major League Baseball Advanced Media--BAM, for short--is as technologically sophisticated as any company, anywhere. Here's how a winning and profitable strategy is being built by an online player that breaks all the rules.
Updated Thu Apr 19, 2012
Motor City Denim Co. Outfitting Machines And Humans New ideas, new markets, new insights--innovation takes many forms. Look around and you'll find it all over the U.S.A. First stop? Detroit.
Updated Wed Apr 18, 2012
Vringo's Patent Suit To Become A Multimillion-Dollar Bout Between Google And Mark Cuban Why is a six-year-old ringtone company with less than $1 million in revenue attracting major investors and seeing its shares soar? The answer can be traced to Ken Lang, the former CTO of Lycos whose patents are being acquired by Vringo.
Updated Tue Apr 17, 2012
Chemistry At Work It's one play in a season of thousands, but former Chicago Bull Steve Kerr sees this Eddie House game winner as a sign of Miami's emerging teamwork.
Updated Tue Apr 10, 2012
A Balanced Universe There are many forces at play in the Heat solar system -- the push for playing time, the desire for respect, the lust for money, and the inevitable collision of healthy egos. The ultimate motivation, of course, is the allure of a championship ring. And, as you can see, only three players on the roster have one.
Updated Tue Apr 10, 2012
Feeling The Heat "We went through a tumultuous first month -- they were pointing fingers at everybody," says Heat coach Erik Spoelstra of the many slings and arrows his players endured this season. "My point to the team was, 'We're in this together. The only way we'll get out of it without embarrassing ourselves is to do it collectively.' "
Updated Tue Apr 10, 2012
What LeBron James And The Miami Heat Teach Us About Teamwork What do you get when you add LeBron James, Dwyane Wade, and Chris Bosh? A lesson in team building.
Updated Tue Apr 10, 2012
Ticketmaster: Rocking The Most Hated Brand In America On tour with former singer-songwriter Nathan Hubbard and his showstopper of a plan to rescue Ticketmaster's business -- and, for an encore, its dreadful reputation.
Updated Fri Mar 30, 2012
Who’s Streaming March Madness? You’d Be Surprised BAM is the only team more focused than Kentucky on the NCAA tournament. And it's best known for ... baseball.
Updated Wed Mar 21, 2012
In Relentless Jocks-Nerds War, Hope For Peace Through Analytics The annual sports stat geek conference held at MIT's Sloan business school is part "Star Trek" convention, part academic conference, part job fair, part media circus (thanks, ESPN!)--and the future of the $400 billion sports business.
Updated Wed Mar 14, 2012
With At Bat 12, MLB Pitches New Features And New Pricing For the hard-wired and digitally wired baseball fan, the season doesn't start when pitchers and catchers report to spring training. It starts when At Bat reports to the iTunes store. The wildly popular app, made by MLB Advanced Media (BAM for short), puts live game video, live stats, and the latest news and scores at your fingertips on a smart phone or tablet.
Updated Mon Mar 12, 2012
In Hypergrowth China, Lenovo Is Apple And Starbucks Combined Magazine preview: China's first global brand is on the cusp of a critical transition.
Updated Fri Nov 18, 2011
Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends Live events are inherently social, says CEO Nathan Hubbard. Buying tickets should be, too.
Updated Wed Aug 24, 2011
The Most Valuable Player in Sports is ... this Doctor James Andrews has become a hidden force in sports -- rescuing careers, changing the outcome of games, and making billions for stars and teams -- by mending the world's best athletes (like the 62 pros on the previous pages) and driving medical innovation.
Updated Wed Jul 13, 2011
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