Christian Trygstad

Profile Tags

Educational History

• University of St. Thomas, MBA.
  
• Carthage College, Bachelor’s degree, 2000.
  

Professional History:

• Director, North American Systems International

See Full Profile

Areas of expertise

-Interactive Marketing -Search Engine Marketing -Search Engine Optimization -Website Analytics -Web design -Web application development -Internet content creation, editing and optimization -Marketing project management -Direct marketing -Seminar planning -Tradeshow marketing and logistics -Public relations -Email marketing -Integrated, cross-channel communications -Strategic market analysis -B2B marketing execution -Content Management Systems -Information architecture

Personal Website/Blog URL

http://www.livinginminnesota.com

Public Profile

http://www.fastcompany.com/user/christian-trygstad

Professional History

Director, North American Systems International

Private, 21-50 employees, Technology / Computers industry

-Develop marketing plan and strategy for $40 million private corporation that provides business IT solutions including hardware, software, and services -Prioritize efforts across 4 distinct business segments -Re-invent corporate website from 5-page brochure site to a dynamic destination that generates over $750,000 in revenue/year -Leverage organic SEO (search engine optimization) techniques to drive traffic, attracting over 5,000 unique visitors per day -Implement and execute integrated B2B direct marketing efforts -Supervised marketing campaign that increased sales by more than 450% -Organized series of marketing efforts that resulted in doubling of projected vendor-specific sales, and status as vendor’s largest business partner -Collaborate with business partners to develop annual marketing plans and campaigns -Manage various budgets from vendor-provided marketing development funds -Team with vendors and third-party marketing agencies to develop direct marketing campaigns, including determining target markets, messaging, and calls-to-action, & supervise crafting of marketing deliverables with third parties -Create HTML emails, direct mail postcards and self-mailers, and telemarketing scripts -Coordinate channel program and relationships with partner marketing departments -Craft collateral for sales staff including customized emails, letters, and flyers -Design corporate letterhead, labels, envelopes, business cards and folders -Led effort that resulted in affiliated company winning Beacon Award, IBM’s highest honor awarded to select independent software vendors -Supervised temporary contractors

Educational History

University of St. Thomas, Minnesota, United States
MBA.
Areas of study: Marketing, Strategy, Entrepreneurship

Carthage College, Wisconsin, United States
Bachelor’s degree, 2000.
Areas of study: Major: Marketing Minor: Economics
Awards: -Carthage Presidential Scholarship, 1996-2000 -Carthage Honors Society, 1996-1998
Activities and societies: -Carthage Advertising Association, 1999-2000

Close