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Senior Global Marketing Director

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Christian Parkes

Christian Parkes

Christian Parkes

How do we tell the stories of the people? This is what Christian Parkes, now Global Senior Director of Marketing, asked himself when he joined Levi's a year ago and was tasked with running the brand's Braddock, Pennsylvania, project. The campaign featured iconic ads showing hardworking, denim-clad locals, and inventive municipal investment -- Levi's poured more than $1 million into civic projects such as an urban farm and a new community center.