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Member Since 4/4/08

Chris Wirthwein

CEO
5MetaCom
United States

Profile Tags

Innovation, Design, advertising, branding, brands, market research, Marketing, strategy

Bio

CEO of 5MetaCom -- advertising agency that specializes in technical and scientific products. Agency works in national and international markets (60% of work for markets in US; 40% for markets outside US). www.5metacom.com

Author -- BRAND BUSTERS: 7 Common Mistakes Marketers Make -- Lessons from the world of technical and scientific products. (available from ...

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Bio

Author -- BRAND BUSTERS: 7 Common Mistakes Marketers Make -- Lessons from the world of technical and scientific products. (available from www.paramountbooks.com and www.amazon.com)

Areas of expertise

Brands, branding, strategy, marketing, advertising, market research

Public Profile

www.fastcompany.com/user/109261

Chris's Recent ContentRSS FeedSubscribe

Fast Talk | April 04, 2008 8:01 am

Q. Fast Talk Question - Is branding overrated?

A. Branding isn't overrated, but is is often done very poorly. Over the years, I see the same branding mistakes being made over and over -- doesn't matter if it's big company or small. Perhaps the...

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