Chris Kuenne founded Rosetta in 1998 and has been its president since the company's inception. Earlier in his career, Chris spent 10 years in marketing management at Johnson & Johnson leading the Band Aid and Tylenol Brands franchises, in addition to helping pioneer category management. Subsequently, he was a partner at First Manhattan Consulting Group where he led its retail marketing practice.
Throughout Chris' 25-year marketing career, he has been focused on driving more effective marketing through the discovery and deployment of scalable consumer insights. This obsession motivated him to found Rosetta and pilot its aggressive growth trajectory.
Chris has written numerous articles and given speeches on applying Personality-based sales and marketing to the pharmaceutical, financial services, and consumer packaged goods industries. Chris received his MBA from Harvard University with honors and his BA from Princeton University.