Chris Houchens is a marketing speaker, writer, blogger, and owner of Shotgun Concepts, a marketing firm he founded in 1997 to provide guidance on marketing strategy to today's forward thinking companies. Houchens has spent years working in both media and marketing, in the broadcasting, online, print, and healthcare fields. Chris’ blog, the Shotgun Marketing Blog, is ranked on Advertising Age's "Power 150" list of the world's top marketing blogs and is read daily by hundreds of subscribers. Houchens is a well-known marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings, and private corporate events. Chris is a contributing writer and source for numerous online resources and print publications. Chris was the reviewer and wrote the foreword for the 2006 book, A Marketer’s Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. (ISBN: 1578398754). He also is a co-author of the 2007 book, Achieving Customer Mindshare through Advertising. (ISBN: 9781596227583) Chris is a past President of the Professional Marketing Association where as a member he has garnered many awards including several "Markies", Southern Kentucky's version of the "Addy". He was also honored as that organization's 2007 Marketer of the Year. Chris was honored to have been selected in 2000 as a Forum Fellow for the Louisville Courier-Journal. He has received the Advertising Award of Distinction from the Yellow Page Publishers of America as well as a Silver Microphone Award for radio advertising production.
http://shotgunconcepts.blogspot.com/
http://www.fastcompany.com/user/chris-houchens
