Using Social Media to Go From David to Goliath: Greenpeace at CES 2009 Non-profit organizations usually have smaller budgets than for-profit corporations. And often, their staff is smaller too. It's for this reason that many nonprofits have embraced online outreach and engagement. Social media in particular can be a cost-effective, high impact way to reach people--whether you want to convince them to buy your latest product, watch your new movie or help save the whales. When you're a nonprofit organization, sometimes using the latest Web techniques can be your secret weapon, especially when your competitors are bigger and have larger resources to tap.
Posted Mon Aug 3, 2009
New Studies Provide Insight Into Twitter Tweeters Recently a couple of studies all about Twitter usage were released. This is great news to all of us working in the social media field who previously had mostly case studies and empirical experience to guide organizations in best practices for Twitter. Twitter was founded in 2006, making it one of the youngest social networks. But, what is Twitter, you ask? From Wikipedia:
Posted Fri Jul 31, 2009
Turbocharging Your Twitter Power--6 Rules for the Road I counsel a lot of people both formally as a consultant and in my private life informally about Twitter. I hear from folks who say they're not interested: "I don't want to know what people are having for breakfast!" My response is that Twitter is not for everyone but that people who tweet what they're eating for breakfast are usually not very popular nor well-regarded in the space. Which usually draws a deer in the headlights stare when the easy answer they've given others doesn't work on me. The fact is we all know now that Twitter can be powerful.
Posted Thu Jul 30, 2009
The Death of the Digital Divide--Or a New One? Is it premature to toll the bells for the death of the digital divide? I've been speaking to corporations and nonprofits for several years now, citing various statistics such as those found at eMarketer, which is a great source for demographic data and Internet usage. I always advocate to our clients that they first investigate how their target audience is actually behaving online rather than relying on assumptions that may be outdated and inaccurate. The results might surprise you. Web 2.0 means that this is not your mother's Internet. The old rules don't apply.
Posted Wed Jul 29, 2009
