Carmina Pérez

Profile Tags

Educational History

• University of Miami, Bachelor’s degree, 1981.
  

Professional History:

• Consultant, self-employed
• Web Editor, Writer, AOL Latino
• Editorial Producer , CNNfn

Bio

Carmina Pérez is a writer, speaker and marketing consultant specializing in online strategies for startups. She is a veteran of the financial services, television and internet industries, and self-diagnosed “new media junkie”. Her blog, Mogulette-in-the-making, was featured in the New York Times twice last year and focuses on tools and resources for small businesses, solo practitioners and freelancers. It was also just recently added to the Forbes Blog Network. ...

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Bio

Carmina Pérez is a writer, speaker and marketing consultant specializing in online strategies for startups. She is a veteran of the financial services, television and internet industries, and self-diagnosed “new media junkie”. Her blog, Mogulette-in-the-making, was featured in the New York Times twice last year and focuses on tools and resources for small businesses, solo practitioners and freelancers. It was also just recently added to the Forbes Blog Network. In addition to writing and consulting, she regularly organizes workshops on website building and blogging as well as other marketing topics.

Carmina started her career in financial services, where she spent 14 years in sales and marketing as a Vice President at Lehman Brothers. Looking for a more creative environment, she then transitioned into broadcast television and worked as an editorial producer at CNN Financial News for 6 1/2 years. From there she moved on to the internet, writing articles on personal finance for AOL Latino and later editing their welcome page and news channel for a year. She is now devoted to helping others tap into the power of Web 2.0 to grow their businesses.

Personal slogan or motto

What would you do if you couldn't fail?

Areas of expertise

blogging, building DIY websites, marketing

Personal Website/Blog URL

moguletteblog.com

Public Profile

www.fastcompany.com/user/126057

Professional History

Consultant, self-employed

Private, Sole Proprietor employees, Consulting industry

Writer, speaker, and new media marketing consultant. Specialty in creating and promoting blogs and websites for entrepreneurs, freelancers, independent contractors and small businesses.

Web Editor, Writer, AOL Latino (TWX)

Public, 5000+ employees, Internet / New Media / Ecommerce industry

Started as a writer of personal finance articles and then went on to edit the welcome page and news channel.

Editorial Producer , CNNfn (TWX)

Public, 5000+ employees, Arts / Entertainment / Media industry

• Identified top level industry experts for commentary on breaking news, scheduled interviews and conducted pre-interviews.
• Provided anchor and producer with pre-interview notes plus additional research. Conceived ideas for unique series and feature segments.
• Produced taped interviews and packages. Additional responsibilities included writing script for the guest segments, supplying graphic materials, and going on video shoots to gather visual elements.
• Spearheaded idea to link the online and broadcast content by supplying in-depth versions of on-camera interviews to the cnnfn.com website. Contributed content to cnnmoney.com.

Vice President, Sales & Marketing, Lehman Bros. (LEH)

Public, 5000+ employees, Finance / Investing industry

Sales and marketing of financial products. Worked in product management, portfolio strategy and private client services.

Educational History

University of Miami, Florida, United States
Bachelor’s degree, 1981.
Areas of study: Majored in Finance

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