How to Turn Existing Contacts Into New Business If you want to connect with people in order to maintain a steady--and profitable--customer base, here's where to start.
Updated Mon Jan 3, 2011
How I Learned to Stop Worrying and Love Congress As managers we all get busy. It's hard to remember to vote, let alone study up on the newly elected lawmakers in our respective states. But they might mean more than you think, especially when it comes to bottom lines and your business come January 1st.
Updated Wed Dec 8, 2010
Preparing for Your Final Exam Three "rules of thumb" to help executives watch their numbers at the end of the year.
Updated Thu Dec 2, 2010
Evaluating Your Performance at the End of a Season Three questions to ask after the swell concludes.
Posted Mon Oct 18, 2010
Interns Aren't Just for Fetching Coffee Anymore How to create meaningful learning experiences.
Posted Thu Oct 7, 2010
The importance of monitoring the “webiverse” Six tips to remember when tracking your online presence
Posted Wed Sep 15, 2010
Sharing Social Media: How to Get Them to Press Play or Hit Send A good YouTube video drives someone to not only watch it, but also say, "Wow, this is awesome, I want to share this with {INSERT mom, best friend, colleague}!" Whether it's a Facebook post for a great deal on surfing lessons, a Tweet about hilarious Web site or a funny forwarded email featuring animals--the call to action is generally to pass the message along. I'd like to call this maneuver "capturing a share of the "share."
Posted Tue Sep 7, 2010
Memo to Execs: Just Say Thank You! It's been eight years since I kicked off ValoreBooks, and in that time there have been numerous people who have contributed to our success. From our inception, I've always tried to find ways to show how much I appreciate our employees' dedication to the company. In the early years, bonuses and expensive parties were impossible. So I went about it the only way I could--by taking a moment to shoot off a quick email, hand-write a short note, or pop by their desks to just say thanks.
Posted Fri Aug 13, 2010
Why changing your mind about your business MAY be a good thing Four things companies should do when to take advantage of new business opportunities
Posted Wed Jul 21, 2010
Get the Buzz, Not the Sting I’m reading an interesting book called “Buzzmarketing” by Mark Hughes. Hughes is famous for convincing the town of Halfway, Oregon, to rename itself Half.com. That website went from zero to 8 million customers in less than three years. My company, ValoreBooks, is currently milling over a few grand ideas ourselves. We understand that innovation is typically not made with rules nor created by guidelines, but we’ve discovered some important questions to ask before a concept is approved. Here they are:
Posted Thu Jul 8, 2010
What to do when your customer doesn’t want your product Think back to college, it’s the start of the semester and you’re met with a laundry list of textbooks needed for all classes. Some of them are electives you were forced into taking to meet major requirements. You probably won’t be revisiting the “Fundamentals of Neuropsychology” or “Masterpieces of English Literature” after those classes are over. We get it, sometimes you are forced into a purchase, so we’re going to make it as painless as possible.
Posted Tue Jun 15, 2010
Why Pretty Pictures Are Not Enough Make sure your business looks good without makeup
Posted Wed May 19, 2010
Here Today, Gone Tomorrow How to build a sustainable, competitive business
Posted Mon May 10, 2010
Taking on Goliath How to launch a business that takes direct aim at the larger competitors
Posted Tue Apr 27, 2010
Knowing How to Shake Things Up Figuring out if you’re making a difference or just making noise
Posted Thu Apr 15, 2010
