Owner / Partner
Asynchronous Synchrony
United States
I use depth psychology to think critically about social media. Right now I'm standing on three soapboxes: 1) Use social media to ask customers and employees how to use it. The hierarchical thinking it's supposed to be moving away from us leads to a small group at the top deciding you should blog or facebook or tweet. The social thinking we're moving towards asks your target market what they'd like you to do with it. The hierarchical organization was build with hierarchical, not social, thinking. It only makes sense. The social organization should be build with social, not hierarchical thinking. 2) Social media is a learning environment and there are two kinds of learning: learning from and learning with. The overwhelming social media applications are learning from: customer feedback, PR, marketing. Learning with is harder and deeper and the source of lasting competitive edge. It's about constructing shared knowledge and understanding. 3) Base hit innovation is the unsung hero of innovation. Do you want to do cool things with social media or make money. If you want to make money, start by identifying business opportunities or challenges and if social media can help, great. There are a lot of ways social media can help that won't even show up on your web site, such as collaborating on internal processes. Small, steady improvement is boring, but can be very profitable.
paraphrased from Emerson "If two people think alike, one of them probably isn't thinking"
http://www.asynchronoussynchrony.org/blog/
http://www.fastcompany.com/user/bob-roan
Harvard Business School, Massachusetts, United States
MBA.
Pacifica Graduate Institute, California, United States
Master’s degree.
Areas of study: Mythological Studies
Johns Hopkins University, Maryland, United States
Other Professional degree.
Areas of study: Theoretical Physics
Johns Hopkins University, Maryland, United States
Bachelor’s degree.
Areas of study: Creative Writing
