Bill McKibben

Profile Tags

Educational History

• Syracuse University, Some college.
  

Professional History:

• Owner / Partner, The Great Lakes Group

Bio

Bill McKibben’s career in communications spans several decades.  A  writer, journalist, and Hall of Fame broadcaster, he has managed and owned major market radio and TV stations as well as a communications and marketing firm.  Clients often refer to him as their “Corporate Conscience.”

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Bio

Bill McKibben’s career in communications spans several decades.  A  writer, journalist, and Hall of Fame broadcaster, he has managed and owned major market radio and TV stations as well as a communications and marketing firm.  Clients often refer to him as their “Corporate Conscience.”

Known for his insight and candor, his well researched, award-winning editorials and OPED pieces have been broadcast and published nationwide.  A frequent theme has been his sense of incredulity when those in positions of leadership fail to follow the most basic ethical principles. This focus led to his Five Rules.  Originally part of a contribution to an associate’s book, they have been widely published worldwide in trade publications and on websites leading to a number of national OPED’s on specific high-profile ethical missteps. Play Nice, Make Money, his book on business ethics was published in 2007.

Bill’s focus on ethics in business and public life led to speaking engagements and the creation of a series of seminars and training sessions as well as a consulting practice in this sector.  Using examples –both positive and negative– he offers programs tailored to specific audiences.  A “ripped from the headlines” approach brings every session up close and personal for the participants.

He has served on many industry boards and committees including the National Association of Broadcasters Board of Directors.  He was one of three industry members of the Developmental Task Force for the NAB’s Harvard Business School Program, and he served on the All Industry Research Task Force that developed the existing broadcast ratings structure. 

His consulting practice has covered a broad range of public and private entities.   They include a $2 billion health insurer, a $1.7 billion worldwide sports arena and airline concession organization, theme parks, legitimate theater producers, automotive component manufacturers, and other entities. Most important are his interpersonal skills that allow an easy workflow relationship with project team members from the reception desk to the boardroom.

Personal slogan or motto

Do The Right Thing.

Areas of expertise

Business Ethics, Corporate Communications, Strategic Planning, Leadership, Persuasion

Personal Website/Blog URL

www.Ethics-Guru.com

Public Profile

www.fastcompany.com/user/109270

Professional History

Owner / Partner, The Great Lakes Group

Private, Sole Proprietor employees, Consulting industry

I work with clients on strategic marketing and communications issues. While I work as a sole proprietor, I have a network of talented associates who work with me.

My recent focus has been on business ethics. My 2007 book, Play Nice, Make Money centers the speaking, seminars, and ethics train sessions that take up much of my time.

My passion is to reach future business leaders with the message that the most effective route to profitability is an ethical business model.

I am equally interested in those coming into communications. They need to understand that they must be the guardians of corporate reputation. They must be the canaries in coalmine who sniff out the first hint of trouble and snuff it out. That they should aspire to have more than a seat at the C-Suite table, they should work to earn the role of trusted advisor at the right hand of the CEO

I am working with a number of MBA and leading post-graduate communications programs and always looking for more opportunities.

Educational History

Syracuse University, New York, United States
Some college.
Areas of study: Broadcasting, Advertising
Activities and societies: None, I worked two jobs and pickup courses as a non-matriculating part time student.

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