An Oral History of The Design Behind Maserati's 2008 GranTurismo How Maserati and Pininfarina Shaped the 2008 GranTurismo.
Posted Wed Dec 19, 2007
An Authenticity Timeline From Disney's opening of Main Street USA in 1955 to user-generated content, here's a look at how authenticity has evolved over time.
Posted Wed Dec 19, 2007
To Read the Consumer's Mind In this edited interview, Steve McCallion, creative director of Portland, Oregon-based Ziba Design, expands on why "deep consumer research" is a critical part of the design process and how he leveraged it for clients as varied as Umpqua Bank and Sirius Satellite Radio.
Posted Wed Dec 19, 2007
The Business of Design In an economy where style is king, we all need to start thinking and acting more like design.
Posted Wed Dec 19, 2007
BMW: Driven by Design Chris Bangle and his design gurus are the creative engine inside the hottest car company in the world. But BMW's most breathtaking design may well be its strategy for growth. At the height of its success, when many of its rivals are hunkering down, BMW is making risky bets and unveiling a collection of bold new models. Who says you shouldn't mess with success?
Posted Wed Dec 19, 2007
The Clear Leader Marcus Buckingham spent two decades studying great business leaders. His conclusion: True leaders have a unique ability to make things simple.
Posted Wed Dec 19, 2007
Mogul for a Day Fast Company senior editor Bill Breen was convinced he had the right stuff to be the top gun at a new-economy company. So we sent him off to try his hand at running a faux PDA firm. Our advice: Bill, don't give up your day job.
Posted Wed Dec 19, 2007
Bill Seidman: The Enforcer According to Bill Seidman, the federal janitor hired to mop up the 1980s SL scandal, the Enron debacle will ultimately benefit the marketplace. Here, the author of "Full Faith and Credit" draws parallels, points fingers, and offers advice for enforcers to come.
Posted Wed Dec 19, 2007
Leadership Voyage The head of Lockheed Martin's JSF program, former test pilot Tom Burbage learned some of his earliest lessons in teamwork on the USS Eisenhower.
Posted Wed Dec 19, 2007
Mogul for a Day Fast Company senior editor Bill Breen was convinced he had the right stuff to be the top gun at a new-economy company. So we sent him off to try his hand at running a faux PDA firm. Our advice: Bill, don't give up your day job.
Posted Wed Dec 19, 2007
Streamlining HP Sam Lucente's business is corporate design. Persuasion is his game.
Posted Wed Dec 19, 2007
Driven By Design Pininfarina's legendary craftsmanship helped put ailing Maserati on the road to recovery. But for the $1 billion Italian studio, design is only the most visible arm of a far bigger machine.
Posted Wed Dec 19, 2007
Who Do You Love? The appeal--and risks--of authenticity.
Posted Wed Dec 19, 2007
Q&A: C.K. Prahalad - Pyramid Schemer Three years ago, C.K. Prahalad unearthed the "fortune at the bottom of the pyramid." It is, he says, still very real.
Posted Wed Dec 19, 2007
Q&A: Pierre Omidyar - Empower Seller Pierre Omidyar's network funds both nonprofits and for-profits. No matter, as long as they do good.
Posted Wed Dec 19, 2007
No Accounting For Design? Great design drives profits. We know that. But we can't prove it--yet.
Posted Wed Dec 19, 2007
The Mind Reader He studies who we are and what we want, then reinvents the things we've always known.
Posted Wed Dec 19, 2007
The Business of Design In an economy where style is king, we all need to start thinking and acting more like design.
Posted Wed Dec 19, 2007
Thinking Like a Designer Roger Martin argues that to compete in a design-based economy, companies must become more like design shops.
Posted Wed Dec 19, 2007
