Bernard is Vice President of the Lunsford Group, which is a private holding company consisting of entities in technology, media, research & consulting, health care, investment boutique and real estate. Previously, he was Co-founder and VP of Business Development at GoingOn Networks, a social media platform for companies and organizations. He led the initial product development where BusinessWeek recognized the GoingOn platform in their "Best of the Web" list for 2007. He continues to serve as an advisor and also serves as an advisor to Innotive (interactive multimedia platform), Privy.net (social network/travel resource for Asian influencers), and Qbox (online music utility). Previously, he was Director of Strategic Planning & Sales at Innotive Corp. Prior to this, Bernard was a Director at iRG, a leading boutique investment bank in Asia, where he focused on Telecommunications- Media-Technology companies. Prior to iRG, Bernard was VP of Business Development & Marketing at HeyAnita Korea, a leading voice portal and solutions provider, which was joint venture between Softbank and HeyAnita, Inc. Bernard was responsible for establishing strategic and content partnerships and helping to build the company from its conceptual stage to a 54-person operation. Additionally, he assisted in the closing of the company's two rounds of financing totaling $14.5 million. Prior to HeyAnita, Bernard was Co-Founder and VP of Strategic Development for View Plus, a video-on-demand company where he helped build the company from its concept stage. Additionally, he gained experience in the strategic planning unit of Digital City Chicago, a partnership with the Tribune Co and AOL. He also served as a legislative liaison to Governor Jim Edgar of Illinois. Bernard completed a post-graduate fellowship with the Coro Foundation. He received his MPA in Telecom and New Media Policy from Columbia University and a BA in English and Psychology from the University of Wisconsin-Madison.
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Vice President, Lunsford Group
Private, 21-50 employees, Other (please specify) industryThe Lunsford Group is a private holding company consisting of entities in technology, media, research & consulting, health care, investment boutique and real estate. The operation – augmented with consulting – has served such distinguished clients as Apple Computer, Herman Miller, Sears, Roebuck and Co., BuyDirect.com, TRW, Eastern College, Joy Manufacturing, World Vision, Malaysian Industrial Development Agency (MIDA) and the Brunei Investment Agency.
Vice President, GoingOn Networks
Private, 21-50 employees, Internet / New Media / Ecommerce industryCo-founder, Vice President of Business Development, and Board of Directors. GoingOn provides an on-demand platform that allows companies and
organizations to exploit the power of Social Media. Provides robust
publishing tools, social networking, and various community management
features to empower companies to build online communities.
- Responsible for writing the business plan and creating the
financial projections. Secured 12 strategic partnerships with various
technology companies related to advertising, analytics, and
infrastructure.
- Assisted in sales, such as the closing of Forbes.com and
WorldNow, account management, and managed financial and legal
operations.
- Led initial product development through Sept 2007.
BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Columbia University, New York, United States
Master’s degree, 1997.
Areas of study: Telecom & New Media Policy
University of Wisconsin - Madison, Wisconsin, United States
Bachelor’s degree, 1992.
Areas of study: English & Psychology
Activities and societies: Volleyball club team, Korea American Student Association, ADVANCE (political/social issues organization), Korean American Students Conference (co-chair)