Meet The App Man At AT&T Does losing its iPhone monopoly spell doom for Ma Bell? Not so far.
Updated Wed Aug 31, 2011
Truvia's Test: Can Diet Sweeteners Go Natural? When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told.
Updated Tue Jul 19, 2011
Jonah Evans' CyberTrackers Mark Their Territory in Wildlife Counting Clash Two factional tribes have emerged in the world of citizen-scientist wildlife trackers.
Posted Thu Apr 29, 2010
As Richmond Flock Mourns, Strategos Preps Congregations for Deadly Confrontations Kansas City-based Strategos International combines aggressive tactics with biblical teachings to empower church flocks to become their own security force, able to defend against everything from domestic violence to Jihad to the shocking act in Richmond, CA.
Posted Fri Feb 12, 2010
Halo Heroes Play for Salvation of Haiti
And so it has come to this. Whereas people once participated in charity races or walkathons to raise money for needy causes, they can now plop their butt on the couch, pop open a soda and a bag of Cheetos, and play video games.
Posted Tue Jan 19, 2010
Del Taco's New Look: Babes, Little People, Exploding Meat
When the online video clip "How to Scam Del Taco" debuted to more than 20,000 hits on YouTube earlier this year, the Mexican fast food chain found itself in an increasingly common, stomach-churning crisis. The DIY spot, which shows three guys punking a store manager by claiming their order has been messed up, had become one of the company's top searchable results. The company looked like a viral laughing stock. Until Del Taco decided to beat the haters at their own game.
Posted Tue Jan 19, 2010
E-Cigs: Taste the Rainbow, CRAVE the Rainbow Remember bubble gum cigarettes? We do too! So imagine our excitement when we learned that same great flavor had come back, this time in nicotine form! Web-based company Smoking Everywhere hawks e-cigarettes, a supposedly safer electronic cigarette that can even be used to help you quit, in fun flavors like bubble gum, strawberry, and peaches and cream.
Posted Fri Jan 15, 2010
Scared of Using "Twitter for Credit Cards?" But Blippy Makes Sharing Personal Info So Cute!
In Blippy's world, everyone gets deals on everything! All you have to do is share your credit card information online!
Hey, wait. Where are you going?
Posted Fri Jan 15, 2010
Coke Pours In-House Social Media Experiments Down the Drain
The myriad beads of perspiration on the side of the Coke can above represent Coke's previous virtual marketing plan. This is a company that has struggled so badly to define its digital identity, that it once had seven different domain names for various campaigns. Yesterday, the company announced that it will abandon building ever-more networking platforms in favor of approaching customers at the places they already hang out, like Facebook and YouTube.
Posted Thu Jan 14, 2010
This Caffeine Poster Charts Your Morning Buzz
Ever wonder why the guy who brings in Starbucks each morning seems to be about twice as perky as those schmucks toting plastic tumblers from Dunkin' Donuts or McDonald's? The answer: not all java is brewed equal. According to the chart above, one 16-ounce cup of Starbucks has more than 250 milligrams of caffeine--almost double the amount of its contemporaries.
Posted Tue Jan 12, 2010
The How-To Guide to Innovation Calling someone a "creative type" these days would be a misnomer. That implies that creativity is an innate personality trait, whereas it may really be just a lesser taught school of thought, according to Jeffrey Dyer, a professor at Brigham Young University's School of Management, who just finished a study on how innovation at top companies actually works.
Posted Tue Jan 12, 2010
