What is Socializing Business The power of social media, technology and even more recent developments in gaming has created enormous opportunities to transform the user experience of many product categories. The concept of ‘socializing business’ first coined by Mailman is meant to capture the essence of this phenomenon.
Posted Sun Feb 5, 2012
Framing Your Competition is Easy How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and likelihood of debates that you should consider a framework for how to do this most effectively. Anything worth doing will encounter competition – if not its unlikely to be worthwhile enough.
Posted Mon Dec 26, 2011
Where Are All My Chinese Customers? How American-based companies can tap into the American-Chinese community to win new customers.
Updated Wed Aug 24, 2011
China Vs. United States Social Media Scorecard By far the biggest growth is yet to happen in the natural expansion of internet access in China. However the cultural phenomenon that is micro-blogging is taking China by storm.
Updated Fri Jul 8, 2011
3 Chinese Social Media Must Do's Navigating through the array of Chinese social networks has become a battlefield once only seen in the middle of Bagdad. However there are a few basics one can do when establishing an effective social media plan to connect and ultimately sell your brand to Chinese.
Updated Thu Feb 10, 2011
The Biggest Mall in the World Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty. populated with the low paid workers tirelessly keeping it clean. Meanwhile, a few fiber-optic wires away, a booming mall was busy catering to the 250m+ customers enjoying a hassle free shopping experience.
Updated Tue Jan 18, 2011
Not Just Simple, Make It Novel The digital environment today has become so awash with mindless copies of major web players that the consumer simply ignores you. The single most important factor in capturing your customer's attention is finding a 'novel' way of doing it.
Updated Fri Jan 7, 2011
Aussie Football Makes Waves in China, Ahead of NFL Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it's AFL footy. In what is bigger than any religion Down Under, AFL Football is making a surprise inroad in the world's most populous country, leaving major codes like the NFL for dead.
Updated Mon Dec 20, 2010
American Airlines Chinese Road Less Traveled The China social networking landscape is vastly different from those in the west. The networks are local, the conversations are local, and the motives behind online chatter are different. American Airlines has spent the past 12 months developing a leading online resource for Chinese traveling to America.
Updated Fri Dec 17, 2010
Online Fast Track To China's Luxury Market We went first to online; before even considering an offline retail model. Sounds simple but the traditional mode of market entry is to establish a key retail presence and explore other alternatives. This model; albeit simple is effective in breaking the sales barrier and establishing at least a presence amongst the 420 million mainland Chinese populating the internet.
Updated Fri Dec 17, 2010
Wake Up and Smell the Tea If today you're not talking to a Chinese consumer seriously; with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush. Yes that's true and it's time to really pay attention.
Updated Thu Dec 16, 2010
Guess Who's the World's Biggest Landlord? Alarming, troubling, and yet so ultimately predictable, is the assumption Facebook will eventually charge fees for accounts held by corporates.
Thu Nov 11, 2010
Selling to China's Luxury Market 101 Connecting with a Chinese luxury consumer is more challenging than you think. Take a snap shot look into what makes up the key differences between the booming Chinese luxury market.
Mon Nov 1, 2010
Ignore the Crowds, Connect With Tribes Listening to current marketing principles today, one can easily become distracted in the multitude of social media channels and where the real value lies. One basic principle that is being adopted more is "crowd sourcing" or "marketing to crowds," when in fact the validity of this argument is actually very weak.
Mon Oct 25, 2010
If You Want the Big Prize, Start With Mini Milestones Getting your big plan off the ground can be tough. So break it down and create mini milestones to help give your strategy greater endorsement, practical experience and the right direction.
Sun Aug 8, 2010
Shanghai World Expo 2010, will they really come? Everyone is asking will the locals get behind the Worlds Expo in Shanghai next year? Such a big event wouldn't you think the locals would be behind it, well probably not.
Posted Mon Aug 3, 2009
Innovate or Else... What would happen if we don't innovate?
Posted Mon Mar 23, 2009
Life in China as an Entrepreneur: Face Value Meetings - how many will it take? “Wow, that went well!” is a reaction common among Westerners at the conclusion of any meeting held with local Chinese. Does it mean you will be nailing a $1m contract anytime soon? Unlikely.
Posted Mon Feb 23, 2009
Life in China as an Entrepreneur: One Scoop of Ice Cream You would think that in China - with its growing power base, its population of more than 1.4bn people and its status as a vibrant international hub - getting a scoop of ice-cream on your desert wouldn’t be so difficult, right? It sounds silly, but this sort of request can be way out of the box. It’s all too symbolic of the paradigms that shape this country.
Posted Mon Feb 23, 2009
