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Member Since 5/27/08 | Last Update 5/29/08

Anaezi Modu

CEO
United States

Profile Tags

Educational History

  • Princeton University, Bachelor’s degree.
  • Harvard University, Master’s degree.

Bio

ANAEZI MODU Anaezi Modu, Founder and Executive Director, ReBrand™, has extensive experience in design and strategic repositioning to meet business objectives.

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Bio

ANAEZI MODU Anaezi Modu, Founder and Executive Director, ReBrand™, has extensive experience in design and strategic repositioning to meet business objectives. ReBrand™ is a forum for case studies and programs on effective brand transformations. Its leading program, the ReBrand 100® Global Awards, juried by an esteemed panel of international design and business leaders, is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global program of its kind. Small businesses, regional, non-profit, and multinational entities are eligible for recognition. Prior to founding ReBrand, Anaezi was Senior Vice President, Brand Experience and Strategy Director at Bank of America. Before that, she was Senior Vice President, User Experience and Interactive Creative Director at FleetBoston Financial. Her broad range of professional experiences have included running her own multidisciplinary design practice spanning from architecture and interior design, urban design and master planning to information architecture, communication design and brand strategy. This was the impetus for starting ReBrand, and facilitating cross-disciplinary collaboration to achieve various goals. Anaezi recently joined Fast Company magazine’s panel of expert bloggers, under the categories of Design, Innovation, Leadership, and Change Management. At the blog entitled “Cross Thinkers,” she endeavors to explore the integration of seemingly disparate ideas and industries to achieve strategy-driven transformation. Through the lens of a designer, she shares learning on "creative ingenuity," one of the terms she prefers over “innovation.” She is inspired by those rarely credited for brilliant ideas: the world’s poor that often face dire challenges of daily survival. Anaezi continues to work to further learning in integrating design and business to achieve organizational goals. She accomplishes this via programs and businesses she initiates, writings, speaking engagements, presentations, teaching opportunities at Harvard Graduate School of Design's Executive Education Program, Rhode Island School of Design, and through various professional organizations and board positions. Anaezi holds a Bachelor of Arts in Architecture and Urban Planning from Princeton University, and a Master of Architecture and Design from Harvard University’s Graduate School of Design.

Personal slogan or motto

Evolve to Suceed. Transform to Thrive!

Areas of expertise

Brand Strategy, Design, Architecture and place branding, Business Strategy, Rebranding and brand positioning, Marketing Strategy, User Experience, Branded Experience and Environments

Personal Website/Blog URL

http://www.rebrand.com

Public Profile

http://www.fastcompany.com/user/anaezi-modu

Educational History

Princeton University, New Jersey, United States
Bachelor’s degree.
Areas of study: Architecture and Urban Planning

Harvard University, Massachusetts, United States
Master’s degree.
Areas of study: Architecture and Design

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Anaezi's Recent ContentRSS Feed

Member Blog | 0 recommendations | December 08, 2008 12:04 pm
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Member Blog | 0 recommendations | October 06, 2008 4:04 pm
On the eve of the next US presidential debate, and a few days after the proverbial dust has settled from...
Member Blog | 0 recommendations | September 10, 2008 12:32 pm
Full disclosure. I probably have undiagnosed ADD. I bet many more of us than we realize will develop ADD...
Member Blog | 0 recommendations | August 11, 2008 9:52 pm
I’m reading one of the most lucid business books I’ve come across in quite some time. It’s...