Amber Mac is a bestselling author, TV host, speaker, and strategist. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV and currently co-hosts a popular show on Laporte's TWiT.tv network. In June 2010, Amber wrote a book about how to use social media to build your brand. Power Friending was published by Portfolio/Penguin in New York. As the Miami Herald said in their review of the book, "Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page." She speaks throughout North America about social media trends and best practices. After more than a decade working as a web strategist in San Francisco, Boston, and Toronto, Amber now runs her own new media agency, Konnekt. On Twitter, she tweets as @ambermac.