As the Founding Partner of Rad Campaign, Allyson serves as the Online Strategy Director. For over a decade Allyson has helped non-profit organizations and socially responcible businesses create dynamic and award-winning websites as well as online marketing and recruitment campaigns. As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in social networking, blogging, online video, and other online tools and strategies and advises organizations on how to cost effectively incorporate them into their Internet plans and online campaigns. Her campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with John Stewart. Furthermore she has been a featured speaker on web design strategies and Internet marketing presenting to associations at the national and regional levels. In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world featuring Arianna Huffington of HuffingtonPost.com and Joan Blades of Moveon.org. Women Who Tech brings together talented women breaking new ground in technology who use their tech savvy skills to transform the world and inspire change.
Don’t reinvent the wheel, just do it better.
http://www.fastcompany.com/user/allyson-kapin
President, Rad Campaign
Private, Internet / New Media / Ecommerce industryDevelop big picture online communications plans including online advertising, online marketing websites, and web 2.0 strategies for non-profit organizations, political campaigns, and socially responsible businesses.
President, Women Who Tech
Private, Internet / New Media / Ecommerce industryAs the founder of Women Who Tech I lead the program development for the annual Women Who Tech Telesummit and oversee PR, Marketing, and Sponsorships.
Manager, Campaign for Tobacco-Free Kids
Non-Profit, Nonprofits / Associations industryDeveloped award winning online strategy, online advertising, online marketing and web campaigns that exposed Big Tobacco's deceptive marketing practicies and lies.
Director, Miami Children's Musuem and Capital Children's Museum
Non-Profit, Nonprofits / Associations industryDirected program development and public relations for two of the nations leading children's museum.
Public, Arts / Entertainment / Media industryDirected college marketing for Sony's bands in the South Florida market.
University of Miami, Florida, United States
Bachelor’s degree, 1995.
Areas of study: Journalism and Art
Awards: Dean's List, Presidents Honor Roll, etc.
Activities and societies: WVUM DJ, Benefit Music Festival Founder and Organizer
American University, District of Columbia, United States
Master’s degree, 2000.
Areas of study: Online Marketing, Web Design, and Documentary Film
Awards: Dean's List, American Visions Festival - Best Documentary
Activities and societies: Student Government