Alex leads all product strategy, design, development and operations at hi5. Previously, he was CEO and co-founder of WildTangent Inc. the world’s largest privately held game network with over 30 million monthly unique visitors. During his tenure, WildTangent developed a unique and highly successful micro-currency based economy that blended ecommerce and advertiser sponsored play of premium content. Alex also pioneered technology for online game publishing, resulting in an extensive portfolio of rich media delivery and micro-currency based monetization patents.
Prior to founding WildTangent, Alex was responsible for Microsoft's multimedia strategy. He was one of the principal creators of Microsoft's DirectX technology, which become the foundation for all Windows multimedia applications, 3D graphics, media players, and casual multiplayer games, as well as thousands of PC and Xbox games. Several books have been written about St. John's exploits at Microsoft including Renegades of the Empire by Michael Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner.
Alex was awarded an honorary degree in Real-Time Interactive Simulation from the DigiPen Institute of Technology for his extensive contributions to innovative game technology and the school’s curriculum. Alex also advises the University of Washington on ways to enhance its technical degree programs and serves as an EIR advisor to the Tech Transfer department.